Today’s Tactics on Integrating Print With Digital Marketing
“Integrating Print and Digital Marketing” isn't a new topic, but the fact is that it really is very powerful. While some of the tactics are the same, we now see a big change in the behavior of the consumer, leading print service providers to think more creatively about print and digital integration.
A funny thing happened on the way to the all-digital future, especially in the wake of the post-pandemic era: Everyone was wrong about that so-called “all digital future.” The constant barrage of digital-only promotion led to a collective screen fatigue, and audiences began to crave something they could touch, feel, and experience.
This shift has created a golden opportunity. The most forward-thinking brands today aren’t choosing between digital and print; they are masterfully integrating them. They understand that a physical object, be it a direct mail piece, a product package, or a promotional item, can be a powerful gateway to a rich digital experience.
But true integration goes far beyond just slapping a QR code on a flyer. It’s about creating a seamless, multi-sensory brand journey that surprises, delights, and engages customers on a deeper level. Let’s explore how to move beyond the basics and forge a truly effective, creative, and profitable link between your print and digital worlds