Why Walmart published its first-ever home catalog

Walmart recently published its first catalog of home furniture and decor as a way to build demand ahead of the holiday season in a category that will be crucial in winning over more high-income shoppers.

The catalog, published in August for the fall season, shows off products such as sofas, tables, appliances, rugs, pillows and blankets in the context of bedrooms, bathrooms and kitchens. The pages point readers to Walmart’s website, where they can shop for the pictured items through text and QR codes. It’s indicative of how Walmart is experimenting with new ways to convey its home business moving forward after its merchants have worked to broaden its assortment.

The publication is a symbol both of the lasting utility of print catalogs as a marketing tool and of Walmart wanting to redefine itself as a retailer for both low- and high-income shoppers that delivers high-quality yet affordable products.

Why Walmart published its first-ever home catalog

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