Why Pantone’s 2026 Color of the Year Sparked Controversy

When the color experts at Pantone announced Cloud Dancer as their 2026 Color of the Year, they predicted the shade would inspire a kind of cool calm.

But the choice of Cloud Dancer, which Pantone described as a “billowy” white, has instead sparked heated controversy.

People online have blasted the shade for being “bleak” and “boring” and possibly not a color at all. After hearing the description of the color read during TODAY’s Dec. 4 unveiling, Al Roker retorted “otherwise known as white.”

The Pantone Color Institute has been choosing an annual color of the year since late 1999 when it deemed Cerulean Blue 2000’s Color of the Year, WWD reported. It called the soft blue shade the “Color of the Millennium” and said it inspired hope.

Why Pantone’s 2026 Color of the Year Sparked Controversy

Related Posts

RRD GO Creative Recognized on Everest Group’s Marketing Services PEAK Matrix® Assessment for Second Consecutive Year

R.R. Donnelley & Sons Company (RRD) announced that RRD GO Creative℠ was listed as a Major Contender on Everest Group’s Marketing Services PEAK Matrix® Assessment 2024 for the second consecutive year. RRD GO Creative advanced its position within the group of Major Contenders based on continued investments in technology and an increased scale and scope of solutions, including the use of data for better targeting and optimizing campaigns. The Everest Group PEAK Matrix Assessment aims to assist providers, enterprises, and technology vendors in understanding the current state of the marketing service provider landscape. “This recognition by Everest Group validates RRD GO Creative’s best-in-class services and solutions, which assist our clients in telling compelling stories, leveraging data, and fine-tuning strategies to increase their return on investment,” said Kiran Shankar, President, RRD GO Creative.

2024 Begins On An Upward Note, U.S. Ad Market Posts Best January Ever (mediapost.com)

Two thousand twenty four has gotten off on an upward start, with U.S. ad spending rising 4.3% over January 2023, according to just-updated data from Guideline's U.S. Ad Market Tracker. Sequentially, January was the 10th consecutive month to post a gain, signaling an end to the U.S. ad recession beginning with the second quarter of 2023. The momentum continues to come from smaller ad categories, which in aggregate, rose 5.3% over January 2023, which compares with an aggregate gain of 3.7% for the top 10 ad categories.
Back To Top
×Close search
Search