As we approach a new year, these are the questions marketers should be asking. The world has been flipped upside-down and it’s critical that you question everything. Join the FWD forum as three industry partners provide answers, case-studies and a clear blueprint as you begin creating your own way FWD. Who should attend? Anyone involved with print, data & analytics and digital marketing are guaranteed to take away actionable items. Don’t miss this opportunity to create sustainable growth!
register at: https://zoom.us/webinar/register/WN_c0Y_HYBLQ-q5zDvRTo88Lg?utm_medium=email&_hsmi=105454497&_hsenc=p2ANqtz-_sDUdrHspRB07QZuR_U74e8gCtoUmzrWVQ8TXh31iVIuS303LG6r4sQPXOmj5zQUYRNBfAPtZfPUL4MxDSi_W6xazrqEHSpCNPsZipXP5eHF1Kn84&utm_content=105454497&utm_source=hs_email
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How do you meet your customer where they are? Longtime client Bryan Seeley, Marketing Director at BSW, sits down to chat with VP Account Strategist Lauren Ackerman about the varied strategies and tactics they've used to engage their passionate-yet-nerdy audience of broadcast engineers. watch the video at: https://www.jschmid.com/blog/brand-lounge-episode-2-engaging-a-unique-customer-base/
The June 1 spinoff is locked in. Here's what shippers, investors, and the LTL market need to know.
On June 1, 2026, the freight industry’s competitive landscape will change permanently.
FedEx Corporation will complete the spinoff of FedEx Freight into an independent, publicly traded company, establishing the largest standalone less-than-truckload carrier in North America. The new entity will trade on the NYSE under the ticker FDXF, generate nearly $9 billion in annual revenue, and operate with a 15.8% operating margin, a benchmark most LTL competitors aspire to achieve.
FedEx’s decision to separate Freight reflects a broader strategic shift to prioritize focused operations and profitability over conglomerate scale.
After the spinoff, FedEx will focus exclusively on parcel, ground, and express services. FedEx Freight will have full autonomy over pricing, network strategy, and capital allocation, tailored specifically to the LTL market without the constraints of a parcel-focused corporate structure.
While many consumers are attempting to curb spending amid stressful financial times, retail therapy is the answer for some — with the habit fueled by buy now, pay later options.
Nearly half (47%) of consumers engage in retail therapy to improve their mood, with the most common purchases being food (63%), clothing and accessories (54%), and personal care or beauty products (42%), according to a new survey from LendingTree, Overall, 54% of Americans consider retail therapy a form of "self care."
More than six-in-10 (63%) Americans admit that their emotions influence their purchases, with the percentage particularly high among six-figure earners (72%), those with children younger than 18 (70%) and Gen Z respondents ages 18 to 28 (69%).