Amazon.com  today revealed the Amazon Books Editors’ Best Books of the Year So Far list, with Charlotte McConaghy’s taut, psychological novel Wild Dark Shore earning the coveted No. 1 position. The Amazon…

LocaliQ, Gannett Co., Inc.’s Digital Marketing Solutions business, successfully achieved Service Organization Controls (SOC) 2 Type II audit and certification, which validates LocaliQ’s robust controls, effective risk management and adherence to industry best practices. LocaliQ is an all-in-one marketing platform used by local businesses across the country to attract, convert and retain customers. The certification provides a greater level of trust for both current and prospective business partners and customers after an extensive review which evaluated LocaliQ’s control design, implementation and operating effectiveness. Designed by the American Institute of Certified Public Accountants (AICPA), the SOC 2 Type II auditing procedure examines a company’s commitment to data privacy and information security standards through five key criteria: security, availability, processing integrity, confidentiality and privacy. Obtaining SOC 2 Type II certification demonstrates rigorous safeguards protecting clients’ sensitive information and reassures stakeholders that client data is in capable hands.

Marketers just can’t seem to escape the tyranny of performance marketing metrics. Gartner has just released a survey of more than 400 senior marketing execs and finds that 84% say the companies they work for are trapped in that familiar cycle known as the “brand doom loop.” It’s because companies underinvest in brand measurement and lack confidence in the results. Unsurprisingly, it then becomes harder for them to make the case for sustained brand marketing budgets, let alone increases, to increasingly skeptical CEOs and CFOs. That’s contributed to brand marketing being viewed as an expense that drains capital, rather than an investment that increases revenue.