As we approach a new year, these are the questions marketers should be asking. The world has been flipped upside-down and it’s critical that you question everything. Join the FWD forum as three industry partners provide answers, case-studies and a clear blueprint as you begin creating your own way FWD. Who should attend? Anyone involved with print, data & analytics and digital marketing are guaranteed to take away actionable items. Don’t miss this opportunity to create sustainable growth!
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We’ve passed the six-month mark of living through a global pandemic. I’m not sure it’s an anniversary worth celebrating – it’s more of a ‘day-that-will-live-in-infamy’ type. In the retail world and working with consumer-facing brands, we’ve observed that many with a direct-to-consumer orientation have fared well. In contrast, the broader spectrum of the retail and consumer services sector has not.
I’ll try to be as diplomatic as possible here – if there’s one thing Americans don’t like, it’s being told what to do. We tend to think of ourselves, our families, and our immediate communities – and probably in that order – as the best sources of information. State and federal guidelines tend to (at least initially) be met with resistance, especially when those guidelines affect one’s ability to earn a living, visit with family and loved ones, or eat a meal indoors at a restaurant. What the pandemic has revealed is simple: culture matters. Congregating limitations and business closure edicts, and the delay in loosening them, have put our culture on ice.
Although, not entirely. read more at: https://cohereone.com/the-pandemic-matters-of-culture-and-why-direct-to-consumer-brands-are-thriving/
The USPS will not be implementing zone pricing for Marketing Mail and Outside County Periodicals in January. The USPS has released guidance regarding what they are likely to propose for the July 2026 round of rate hikes. Continued mill closings are leading to higher prices in the paper market. And the trucking industry is bracing for the potential impacts of the recent federal ruling limiting the eligibility of foreign nationals to obtain commercial driver licenses.
Mid-summer sales events and early back-to-school deals gave a boost to retail sales in July, which rose for the 10th consecutive month.
Core retail sales (excluding restaurants, auto dealers and gas stations) inched up 0.3% month over month in July and were 4.72% year over year, according to the CNBC/NRF Retail Monitor released by the National Retail Federation
Retail sales gains in July were led by digital products, such as electronic books and games. Sales declined in four categories: electronics and appliance stores; furniture and home furnishings stores; building and garden supply stores; and sporting goods; and hobby, music and book stores.