As we approach a new year, these are the questions marketers should be asking. The world has been flipped upside-down and it’s critical that you question everything. Join the FWD forum as three industry partners provide answers, case-studies and a clear blueprint as you begin creating your own way FWD. Who should attend? Anyone involved with print, data & analytics and digital marketing are guaranteed to take away actionable items. Don’t miss this opportunity to create sustainable growth!
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The U.S. Postal Service highlights its long and proud history of ensuring a vital connection between American service members and their loved ones back home. From the battlefields of the Revolutionary War to modern-day global operations, the mission to deliver mail to the military has remained a cornerstone of U.S. postal history and a crucial morale booster.
“Ever since George Washington and Benjamin Franklin were appointed to lead the Army and the Post Office, we’ve had a strong partnership built on service to the American people,” said USPS Historian Steve Kochersperger. “When away from home, to get a handwritten card or letter that was in the hands of your loved one just a few days before, maybe it even has a smear of lipstick or a scent of their perfume — no email can do that.”
The tradition of supporting military mail runs deep. During the Civil War, the Post Office Department coordinated with the U.S. Army to organize mail flow, recognizing its immense value in maintaining troop morale. A “Soldier's Letter” program was introduced that allowed soldiers to send letters without stamps, with payment collected from the recipient, ensuring communication was not hindered by lack of postage. In addition, postal money orders allowed soldiers to securely send money back home, and absentee ballots allowed them to cast their votes from distant battlefields.
According to the report, total printing-writing paper shipments decreased 14% in October compared to October 2024. Total printing-writing paper inventory levels decreased 2% when compared to September 2025.
Across the 3 major printing-writing categories—uncoated free sheet (UFS), coated free sheet (CFS), and mechanical (MECH)—shipments declined at similar rates. MECH experienced the steepest drop, while UFS and CFS fell in line with the overall printing-writing decline.
Sustainability is no longer a one-size-fits-all message. As more consumers become aware of environmental issues, their attitudes and actions toward sustainability vary widely. A recent international report by GlobeScan, backed by a mix of global brands and environment-focused initiatives, sheds light on these differences—identifying four distinct consumer mindsets regarding sustainability. These insights can help brands, including those in the print and paper industries, tailor their messaging and products to better engage customers. Based on a survey of over 30,000 consumers across 31 markets, GlobeScan’s Road to 2025 report categorizes consumers into four groups: Anxious Inactives, Indifferents, Enthusiasts, and Minimalists. Each group requires a unique approach to encourage more sustainable behaviors. Let’s explore each mindset and how companies can effectively reach them. Anxious Inactives (28%) - The largest segment of the population, Anxious Inactives, are environmentally conscious but feel overwhelmed by the scale of the climate crisis. Many of them—especially Gen Z consumers—experience guilt and anxiety about their personal impact, which often leads to inaction.