As we approach a new year, these are the questions marketers should be asking. The world has been flipped upside-down and it’s critical that you question everything. Join the FWD forum as three industry partners provide answers, case-studies and a clear blueprint as you begin creating your own way FWD. Who should attend? Anyone involved with print, data & analytics and digital marketing are guaranteed to take away actionable items. Don’t miss this opportunity to create sustainable growth!
register at: https://zoom.us/webinar/register/WN_c0Y_HYBLQ-q5zDvRTo88Lg?utm_medium=email&_hsmi=105454497&_hsenc=p2ANqtz-_sDUdrHspRB07QZuR_U74e8gCtoUmzrWVQ8TXh31iVIuS303LG6r4sQPXOmj5zQUYRNBfAPtZfPUL4MxDSi_W6xazrqEHSpCNPsZipXP5eHF1Kn84&utm_content=105454497&utm_source=hs_email
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MIDLAND’s booth #2345 is a “must” on your list of companies to see at PRINTING United Expo 2025.
Corporate End Users, Brand Owners, Sign, Display & Point of Purchase printers will see MIDLAND’s Fusion Board, a new pulp-based recyclable FSC® certified rigid board that can replace Foamed PVC, Styrene and other plastic based non-recyclable substrates.
MIDLAND’s new high bright Digital Edge Uncoated for HP Indigo B2+ Press Technology is the highest quality uncoated grade on the market providing stellar ink adhesion at a value-added price point.
The new Digital Edge 24pt SBS for HP Indigo is treated for the HP Indigo platform, providing uncompromising ink adhesion on the most demanding jobs.
Visitors to MIDLAND’s booth can find printed samples of our Recycled Environmental Polyester Synthetic Paper, the first 100% Recycled (PCR, post-consumer resin) synthetic paper engineered for HP Indigo and Dry Toner press technology.
MIDLAND, is widely known as the leading paper distributor to the High Speed Inkjet market. Come see us to discuss our compelling new High Speed Inkjet paper line with unmatched breadth and depth of products, engineered for all production inkjet OEM press technologies - including but not limited to Canon, Ricoh, HP, Screen, Fuji, Kyocera, Xerox, Kodak and more.
IPG Mediabrands Magna unit this evening released the latest in a series of quarterly updates on the U.S. ad spending outlook, increasing its 2023 estimate up two-tenths of a point, and its 2024 projection up four-tenths of a point. Magna's 2023 estimate still is down dramatically from its first estimate published in June 2022, but has been climbing steady since it bottomed out at +2.5% in June 2023. Magna's 2024 estimate has climbed steadily since benchmarking it at +7.3% in June 2023.
The Institute for Advertising Ethics (IAE), which in February announced it was expanding its curriculum and certification program to include so-called "greenwashing" prevention, this morning unveiled a new "Greenwash Prevention Toolkit" to help individuals and companies in the ad industry avoid the practice. The toolkit includes a new "Environmental Advertising Integrity Checklist," a guide on "Prevention Mechanisms," and a template for planning strategies over windows ranging from 30-days to one year.