Walmart’s fashion push is resonating with more six-figure households
Since 2020, Walmart has launched or relaunched 10 private apparel brands, including Scoop, Joyspun, Free Assembly, No Boundaries, Love & Sports, Sofía Jeans by Sofía Vergara and Weekend Academy. Its latest fashion line — Mills, by actress Millie Bobby Brown — debuted in 750 Walmart stores and on Walmart.com this month. Last year, Walmart began carrying thousands of pre-owned luxury handbags, jewelry and watches through a partnership with the resale platform Rebag.
Today, Walmart Fashion is home to “six brands that are a billion dollars or bigger,” Incandela said. “We’re assertively taking market share, our total performance scores are improving dramatically, [and] we’re capturing new customers,” she added. “Our $100K-plus household income customers are increasing dramatically, because they’re looking at Walmart for the first time for fashion.”
About half of the U.S., or 145 million people, visit Walmart’s website and stores every week.
Walmart’s fashion push is resonating with more six-figure households – Modern Retail