Unlock the power of touch in your direct mail strategy-Sappi Webinar Today

SAPPI PRESENTS: Direct Mail and the Power
of Sensory Marketing–Webinar TODAY 1:00 EST–sign up in the link below.

Direct mail’s greatest strength is its physical presence. In today’s digital world, the tactile engagement of physical mail makes a powerful impact and leaves a lasting impression. It’s more than just a message—it’s an opportunity to strategically engage the senses and connect with consumers on multiple levels. Want to see how you can leverage the power of touch for your brand’s direct mail marketing plan?

Sappi Presents: Direct Mail and the Power of Sensory Marketing [Redirect] – webinar.net

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Create Irresistible Direct Mail (piworld.com)

Crafting direct mail that captures attention and inspires action is both an art and a science. With digital noise at an all-time high, direct mail stands out for its ability to connect in a personal, tangible way. The USPS’s Irresistible Mail website remains a fantastic resource for fresh ideas, and it’s worth exploring at irresistiblemail.com to stay inspired by the latest trends. Here are several strategies to make your direct mail truly irresistible: 1. Interactive Technology: Enhanced QR Codes: Augmented Reality (AR): Near Field Communication (NFC). 2. Sensory Engagement: Tactile Elements: Scented Inks: Temperature-Changing Inks. 3. Personalization and Data-Driven Content: Variable Data Printing (VDP): Predictive Offers: Geotargeted Messaging:

1-800-Flowers Taps Home Depot Vet Babcock As First CMO

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