Since its inception, the Two Sides North America Anti-greenwashing Campaign has eliminated literally billions of instances of paper-related greenwashing in the United States and Canada – and engagement with large utilities, banks and insurers in January and February has set the pace for millions more in 2023.
So far this year, seven additional companies representing 40 million customers have removed “go green, go paperless,” “go paperless, protect the environment” and similar claims from their marketing communications.
read more at: https://twosidesna.org/US/40-million-more-consumers-now-safeguarded-from-anti-paper-greenwashing/?utm_medium=email&utm_campaign=TSNA%2040%20Million%20More%20Consumers%20Now%20Safeguarded%20from%20Anti-paper%20Greenwashing&utm_content=TSNA%2040%20Million%20More%20Consumers%20Now%20Safeguarded%20from%20Anti-paper%20Greenwashing+CID_d951efbd5faf8351249962120ae9e50c&utm_source=Email%20marketing%20software&utm_term=READ%20MORE
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Results of the 2023 study show clearly that, whilst paper retains its place as a vital communication and packaging material, there remain misconceptions about the environmental impact of the paper industry. The 2023 study found that consumers still perceive forests are decreasing in size, with 60% believing European forests are shrinking, although this number has improved since 2021 from 64%. The number of consumers who understand European forests are actually growing in size has improved to 15% in 2023 compared to 10% in 2021. It shows that consumers are becoming more aware of these facts within the myths that surround the paper industry. The truth is, European forests are growing in size and between 2005 and 2020, grew by an impressive 58,390km² – an area larger than Switzerland and the equivalent to 1,500 football pitches of forest growth every day.[1]
Auditors from around Southeast Asia are invited to join our Chain of Custody auditor training session, with a special focus on the Due Diligence System (DDS) for sourcing from smallholders. The training takes place in Yangon, Myanmar, 2-3 May, with an optional field trip and demonstration audit on 4 May. Sign up now! The training costs USD350/person for all three days (including field trip). This includes lunch and training material. The training will be in English. You will receive a certificate of attendance after successful completion of the course. Register for the training! Registration deadline is 25 April 2019. Click Read More below for additional detail.
Today, Amazon (NASDAQ: AMZN) and Global Optimism announced The Climate Pledge, a commitment to meet the Paris Agreement 10 years early. Amazon today becomes the first signatory of this pledge. The Climate Pledge calls on signatories to be net-zero carbon across their businesses by 2040—a decade ahead of the Paris Accord’s goal of 2050.