Paper Clips

Trees tell a fashion story that begins long before the runway.

One rooted in nature, shaped by innovation, and designed for the long term. Most people see a tree; we see the future of textiles. Here is why the synergy between trees and fashion is more powerful than you think: ๐ŸŒณ ๐—™๐—ฟ๐—ผ๐—บ ๐—ฅ๐—ผ๐—ผ๐˜๐˜€ ๐˜๐—ผ ๐—ช๐—ฎ๐—ฟ๐—ฑ๐—ฟ๐—ผ๐—ฏ๐—ฒ๐˜€: Trees are the literal starting point for innovation. Cellulose from wood (like Sappi Verve) is converted into dissolving wood pulp, becoming the fibres we wear every day. โ™ป๏ธ ๐—ง๐—ต๐—ฒ ๐—–๐˜†๐—ฐ๐—น๐—ฒ ๐—ผ๐—ณ ๐—ฅ๐—ฒ๐—ป๐—ฒ๐˜„๐—ฎ๐—น: Like fashion, trees move through seasons reflected in annual rings. This mirrors how trends evolve and renew, reminding us that progress doesnโ€™t have to mean constant replacement. ๐Ÿ‚ ๐—ก๐—ฎ๐˜๐˜‚๐—ฟ๐—ฒโ€™๐˜€ ๐—ฃ๐—ฎ๐˜๐˜๐—ฒ๐—ฟ๐—ป-๐— ๐—ฎ๐—ธ๐—ถ๐—ป๐—ด: Tree rings, bark, leaves and fibres echo the ideas of weaving and construction. They visually parallel how garments are made: thread by thread, detail by detail. Trees embody a timeless beauty. Their textures and colours inspire palettes that feel grounded rather than fleeting. The takeaway? Real sustainability isn’t just a trend, it’s entrenched in the very fibres we source. If your clothes could tell a story about where they started, what would they say?

#naturepatterns #sustainability | Sappi Verve

Back To Top
×Close search
Search