The ‘Paradox’ of Forest Certification: Why Responsible Standards Draw a Line

Today marks Global Recycling Day, which recognizes the importance recycling plays in protecting the planet and brings the world together to prioritize sustainability. Led by the Global Recycling Foundation, the annual milestone implores the public to see opportunity rather than waste and to be thoughtful about what we throw away. This mission aligns with our own goals and responsibilities as a major manufacturer of metal packaging—a primary product that is infinitely recyclable and supports a sustainable supply chain. Within our Twentyby30 sustainability program, our approach to recycling is twofold: We are working to raise consumer and industry recycling rates in our major markets, and alongside those efforts, are aiming to improve the recycled content averages across our products. These efforts recognize that metal packaging carries tremendous recycling power—a recycled beverage can, for example, returns to a store shelf in as few as 60 days—and contributes to the circular economy. In addition, the lifespan of aluminum beverage cans in particular is considered cyclical because when made with recycled material, their production reduces greenhouse gas emissions by about 90% when compared to cans made from primary materials With the knowledge that recycling 100% of aluminum cans could power four million homes for a full year, the value of this manufacturing efficiency becomes even clearer.

The Aluminium Stewardship Initiative (ASI) has certified Crown Holdings, Inc. against the ASI Performance Standard for responsible production, sourcing and stewardship of aluminum with a focus on material stewardship. The Standard, which assesses and confirms the ethicality of metal packaging production activities within Crown’s Brazil operations, advances the Company’s progress within its Twentyby30 sustainability program and supports its customers in their own responsible sourcing goals. As a not-for-profit standards setting and certification organization, ASI works to define environmental, social and governance principles and criteria, with the aim to address sustainability issues in the aluminum value chain. In addition to creating a benchmark for the industry, the organization’s efforts around the ASI Performance Standard include: establishing requirements that can be independently audited to provide objective evidence for the granting of ASI Certification; reinforcing and promoting consumer and stakeholder confidence in aluminum; and serving as a broader reference for the establishment and improvement of responsible production, sourcing and material stewardship initiatives in metals supply chains. Utilizing these measures, ASI’s ultimate mission is to recognize and collaboratively foster responsible production, sourcing and stewardship of aluminum.

UPM Raflatac’s Biofore Site™ concept engages factory employees and fosters a culture of sustainability in line with UPM’s 2030 responsibility targets. For many years, UPM Raflatac factories have operated ISO 14001-compliant, third-party certified environmental management systems to ensure continual environmental performance improvement. The Biofore Site™ concept expands on this foundation by including economic and social aspects. Since the 2017 pilot, each factory has created a unique path to improve its scorecard performance. A multi-parameter Biofore Site scorecard based on UN Sustainable Development Goals is used to monitor each factory’s progress.