Political Ad Spending Estimated To Climb To $10.7B: Analyst
A new 2023-2024 estimate projects political advertising revenues will rise to $10.7 billion -- up from an earlier estimate of $10.2 billion, according to AdImpact. This total would show 19% growth versus the 2019-2020 Presidential political advertising period, when political ad revenue totaled $9.02 billion. The advertising research company says this breaks down to broadcast platforms (local and national) estimated at $5.35 billion, with local cable TV systems at $1.93 billion, connected TV at $1.51 billion and digital media at $1.12 billion.