SPC Advance 2025 Recap: The Industry is Mobilized — How Can We Use This Momentum to Get it Right?

“Our industry has changed more in the past two years than in the past 32 that I’ve worked in packaging,” GreenBlue Executive Director Paul Nowak said during SPC Advance 2025. 

Sustainable packaging professionals aren’t just witnessing this transformation, they’re architecting it. At SPC Advance, we saw a wealth of ways — from composting access data to recycled content claim research — that these experts are using to move us closer to a world where packaging systems help, don’t hurt, human and environmental health.

During three days of sessions, socials, and workshops, one thing became abundantly clear: The sustainable packaging industry is already mobilized. Now, the question becomes: How can we use this momentum to get it right? 

Is corporate sustainability dead? Andrew Winston, author of Net Positive, would say no. Despite headlines of companies hiding or nixing their sustainability goals, the trends moving sustainable packaging forward are bigger than reactionary politics, he said at SPC Advance. “The reason companies are responding to climate change is because climate change is happening.” 

Change happens slowly at first, and then, seemingly suddenly, it’s exponential. To demonstrate this, he cited two very different technologies: CD-ROMs and clean energy. “We used to all have CDs, and then suddenly overnight, everything was digitized… Now, clean tech is growing exponentially, and the fundamental reason is that it’s cheaper.”

SPC Advance 2025 Recap: An Industry in Motion

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Amcor considers divesting North American beverage business

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Adestor by Lecta partners with RecyClass to drive circularity in labelling

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