Fortune names Smurfit Westrock as one of the world’s most admired companies The prestigious corporate reputation ranking considers several criteria including investment value, quality of management, products, social responsibility and ability to attract talent. Companies also must have revenue greater than $10bn to be included. Tony Smurfit, Smurfit Westrock President and Chief Executive Officer, said: “We’re honored to be included on the Fortune World’s Most Admired Companies list. This recognition is testament to the skills, talent and dedication of the people at Smurfit Westrock that I’m privileged to work with.” The latest accolade follows on from Smurfit Westrock being recognized both as one of Forbes’ Global 2000 most successful companies and one of TIME Magazine’s World’s Best Companies in 2025.

Few eras in recent history have seen as much geopolitical and regulatory unpredictability as the one we’re experiencing now. When considering EU regulations, one thing is clear: significant changes are on the table and the EU has an ambitious simplification agenda. It is streamlining its legislation to become more competitive and reverse economic decline. As new laws take shape in the EU, especially the Packaging and Packaging Waste Regulation (PPWR), the real impact will depend on what comes next. The delegated and implementing acts, known as the secondary legislation, will define what counts as recyclable, how packaging should be designed, and how it must be labelled. In other words, they will set the rules that matter most in practice. Our sector is getting ready to comply with the PPWR requirements. Changing the PPWR would undermine predictability, create legal uncertainty, and penalise those who have already taken actions to align with the new requirements. The EU Deforestation Regulation (EUDR) simplification proposal has created significant uncertainty. The implementation of the EUDR is expected to start at the end of December for large companies; however, we still do not know the final requirements as of November. This uncertainty creates an additional burden for companies like Metsä Group, which have already invested heavily to comply.

Created for the circular economy, with resource and waste reduction at the core of the design from inception, the DD Wrap is an innovative and sustainable shelf-ready packaging solution. It is circular economy ready while it is also increasing supply chain efficiency and enhancing the in-store shopping experience. The DD Wrap packaging is customised for a variety of packaging solutions and is created from a single piece of cardboard without perforation at the front side to improve visibility and appeal at the point of display. It is easy to open to improve accessibility which reduces the need for sharp tools during box opening.