In the beverage industry, smart companies have been responding to the clean label movement for years. But did you know that shoppers, especially Millennials, consider the packaging as an extension of the ingredient list? Are you giving them the clean packaging they’re looking for?
Click this link to find out four critical statistics.
read more/source: http://evergreenpackaging.com/fresh-news/shoppers-seek-clean-labels-and-clean-packaging/
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A new report by Drapers, the B2B publication covering the fashion retail industry, in partnership with Smurfit Kappa, the leading paper-based packaging company, has revealed that packaging matters to UK consumers and plays a significant role in the purchasing decisions of shoppers. Nearly two-thirds of respondents (64%) stated they are more likely to purchase from a brand or retailer if it uses sustainable packaging. In the Drapers’ Sustainability and the Consumer 2021 report, fashion consumers stated the packaging material their purchase arrives in matters, with 73% stating that the use of paper or cardboard packaging is important to them when considering a brand’s level of sustainability. Another 77% stated that brands should use as little packaging as possible, while two-thirds (66%) stated it is important to them that the packaging can be recycled. However, perhaps more significantly for retailers, nearly half (49%) of fashion consumers surveyed said they would pay more for both sustainable packaging and sustainable delivery. In addition, a third (33%) say they have rejected a purchase because of unsustainable packaging.
Fortis Solutions Group LLC ("Fortis"), a leading provider of high impact printed packaging solutions and a portfolio company of funds managed by Harvest Partners, LP, announced the acquisition of Identi-Graphics, Inc. based in Montgomery, Illinois. Terms of the transaction were not disclosed. Identi-Graphics is a manufacturer and printer of pressure sensitive labels and flexible packaging products serving the snack, bakery, confectionary, cosmetic and chemical end markets in the U.S. and Canada. The company specializes in the printing of bar wrappers for the nutritional supplement industry, in both heat and cold seal applications. Fortis President and CEO John O. Wynne, Jr. said, "Fortis is excited to bolster its flexible packaging and label capabilities in key end-markets with the acquisition of Identi-Graphics. With its great technical aptitude and central location, Identi-Graphics is well positioned for future growth. We welcome the experienced Identi-Graphics team and look forward to working with them."