Melanie De Caprio, VP of Marketing at SG360°, discusses the key findings of a recent study confirming how B2C marketers value personalized direct mail as part of their marketing mix, and why consumers — especially digital natives — enjoy receiving relevant direct mail pieces.
view short video at: https://www.piworld.com/xchange/digital-printing/study-confirms-marketers-consumers-preference-relevant-direct-mail/#ne=d7f0e6e16b0d037f71fc050491da5623&utm_source=today-on-piworld&utm_medium=newsletter&utm_campaign=2021-10-07
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Finance leaders are remaining cautious about the economy with 2026 around the corner.
Deloitte’s latest CFO Signals survey, which captures insights from finance chiefs in North America and around the globe, revealed that the overall level of confidence in current and future business conditions edged up in the third quarter of 2025, coming in at 5.7. The previous quarter, the score stood at 5.4, and one year ago, it was at 5.
Despite the slight increase, CFOs appear to be on the fence about the current status of the North American economy. Only 20% of the respondents think the region’s present economy is “very good” or “good.” Only 8% think it's “very bad” or “bad,” while the rest are neutral.
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Today, the Postal Regulatory Commission filed Order No. 8893-Notice of Proposed Rulemaking on the Statutory Review of the System for Regulating Rates and Classes for Market Dominant Products (Phase 2A…
Why do you think so many digitally native brands are suddenly discovering print? Print is still the best ‘proactive’ method of getting your message in front of people. Studies show it’s far more memorable than a digital message read on a screen – people remember things far better when they’ve held it in their hands – there’s something special about it. But you don’t have to choose between digital or print – when used together, they drive people to your website, to your retail store, and help drive better response. Watch the video at: https://www.jschmid.com/blog/catalog-is-a-digital-champion/