Melanie De Caprio, VP of Marketing at SG360°, discusses the key findings of a recent study confirming how B2C marketers value personalized direct mail as part of their marketing mix, and why consumers — especially digital natives — enjoy receiving relevant direct mail pieces.
view short video at: https://www.piworld.com/xchange/digital-printing/study-confirms-marketers-consumers-preference-relevant-direct-mail/#ne=d7f0e6e16b0d037f71fc050491da5623&utm_source=today-on-piworld&utm_medium=newsletter&utm_campaign=2021-10-07
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Smurfit Westrock joined forces with Spanish fashion brand Ecoalf to create a store made from 100% paper and cardboard.
Ecoalf specialises in turning materials such as plastic bottles, rejected industrial cotton and discarded fishing nets into clothing. The brand tasked Smurfit Westrock, which also has circularity at its core, to create a permanent retail store as inherently sustainable as the products on sale.
The beautifully designed new shop, which is located in San Sebastián, Spain, features fully recyclable kraft paper walls and corrugated furniture produced in the Smurfit Westrock Sorpel and Cordovilla plants. It also runs on electricity from renewable energy sources.
“We are very proud to open our first store built entirely from paper and cardboard. At Ecoalf, we work every day to minimize our impact on the planet, not only through the garments we design, but also through the spaces we create,” said Javier Goyeneche, Founder and President of Ecoalf.
Despite elevated economic volatility, retail store managers are reporting healthy sales and in-store traffic — and they expect the positive momentum to continue in the coming months.
That’s according to Levin Management Corp.’s 2025 Mid-Year Retail Sentiment Survey, which polled store managers in the firm’s 125-property leasing and management portfolio (focused on the Northeast and Mid-Atlantic regions). The survey also reveals how retailers are responding to disruptive technologies and evolving digital marketing tools to improve business processes and customer engagement.
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