Melanie De Caprio, VP of Marketing at SG360°, discusses the key findings of a recent study confirming how B2C marketers value personalized direct mail as part of their marketing mix, and why consumers — especially digital natives — enjoy receiving relevant direct mail pieces.
view short video at: https://www.piworld.com/xchange/digital-printing/study-confirms-marketers-consumers-preference-relevant-direct-mail/#ne=d7f0e6e16b0d037f71fc050491da5623&utm_source=today-on-piworld&utm_medium=newsletter&utm_campaign=2021-10-07
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Konica Minolta Business Solutions U.S.A., Inc. announced the formation of Konica Minolta Paper Solutions, a dedicated business unit delivering a comprehensive portfolio of paper products to customers across industries and around the world.
The launch follows a strategic decision by parent company Konica Minolta, Inc. (KMI) to divest its shares in Konica Minolta Marketing Services Holding Limited (KMMS). As part of the transition, the paper division was excluded from the sale and is now fully integrated within Konica Minolta’s North American operations.
Harris Atkins, a respected industry leader with more than 30 years of experience, has been appointed President of Konica Minolta Paper Solutions and will join the company’s executive leadership team. Most recently, Atkins served as President and CEO for KMMS in North America.
IPG Mediabrands Magna unit this evening released the latest in a series of quarterly updates on the U.S. ad spending outlook, increasing its 2023 estimate up two-tenths of a point, and its 2024 projection up four-tenths of a point. Magna's 2023 estimate still is down dramatically from its first estimate published in June 2022, but has been climbing steady since it bottomed out at +2.5% in June 2023. Magna's 2024 estimate has climbed steadily since benchmarking it at +7.3% in June 2023.
After months of sustained pressure from the Iran War, gasoline prices are starting to spike even higher ahead of the most critical sales period for many retailers.
The price of gas overall is up about 50% in the U.S. since the start of the conflict between the U.S., Iran and Israel on Feb. 28. But last week, some states started to see alarming price increases on top of that. In Wisconsin, for example, the average price for a gallon of gas jumped 61 cents in just eight days. In Nashville, gas prices surpassed $4 per gallon for the first time in three months.
Today, all the major carriers and even many of the regional carriers have some kind of fuel surcharge. In the past, it was fairly nominal. “When I started my career, [a fuel surcharge] was a few percentage [points],” Hertz said. “It was something that you didn’t even look at. So it’s historically been absorbed.”
But fuel surcharges have now hit, if not record highs, close to near-record highs. For domestic packages, FedEx is now charging a fuel surcharge of 32.25%. Fuel surcharges are calculated weekly based on diesel and jet fuel prices.