Melanie De Caprio, VP of Marketing at SG360°, discusses the key findings of a recent study confirming how B2C marketers value personalized direct mail as part of their marketing mix, and why consumers — especially digital natives — enjoy receiving relevant direct mail pieces.
view short video at: https://www.piworld.com/xchange/digital-printing/study-confirms-marketers-consumers-preference-relevant-direct-mail/#ne=d7f0e6e16b0d037f71fc050491da5623&utm_source=today-on-piworld&utm_medium=newsletter&utm_campaign=2021-10-07
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San Francisco's unique culture, diversity, and spirit of innovation make it a special place for thousands of Amazon employees and customers who live, work, and play in the city. With offices throughout downtown and operations nearby, Amazon has deep roots in San Francisco (SF) and is committed to partnering with local organizations, community leaders, and local businesses to support initiatives that are meaningful to San Franciscans. Here are a few ways Amazon’s investing in the future of downtown:
Strengthening San Francisco’s economic core
Amazon joined forces with other technology leaders in a transformative initiative to revitalize the heart of San Francisco. Through a partnership with the San Francisco Downtown Development Corporation (DDC), aligned with Mayor Lurie's “Heart of the City” vision, we’re helping drive meaningful change in the city’s core. The DDC has secured commitments from private-sector partners to bring coordination, speed, and execution to downtown renewal efforts. The investments are already making an impact across the city, funding projects like clean and safe services, a new downtown business fund supporting local entrepreneurs, improvements to the community gathering space East Cut Crossing, and advancement of the Embarcadero park project. The DDC is also reviving community spirit by relaunching First Thursdays, the popular event celebrating local artists and performers.
Today, most marketers don’t have print quality problems with vendors. The ink-on-paper product looks fine. But more of your prospects DO have visibility problems. They DO have cut-through-the-noise problems. They DO have a get-noticed-and-remembered problem. And guess what? Print just happens to be an excellent solution.
Even so, the odds are pretty good that your competitors are still walking into meetings talking about color matching and on-time delivery. At this point, these are table stakes, not reasons to change vendors. To make the sale, you need focus on what marketers truly need now: A partner who understands how to make them stand out.
The Real Problem Hiding Behind "We Don't Do Print"
When a marketing director says, “We don’t really do print anymore,” what they’re often really saying is they don’t realize how strategic, creative, and measurable print can be today
They’re like a frustrating older sibling. They get all the attention, and they get away with pretty much everything. They’re incredibly well-liked, and it seems like everyone aspires to be them. And regardless of how you feel about them, Patagonia is one of the most impressive brands out there. Why? Because they do so many things that other brands don’t. Maybe you’re thinking, “Well, our brand doesn’t sell outdoor adventure apparel, so we don’t really care what Patagonia’s doing.” But if that’s your philosophy, I challenge you to think of it this way: When their polarizing campaigns, beautifully designed catalogs and killer social media efforts drive consumers to drop $800 on a parka, guess who Patagonia is taking attention (and dollars) away from? You. see more at: https://www.jschmid.com/blog/why-youre-not-patagonia-2/