In a defeat for Meta Platforms, a federal appellate court late last week left in place a recent decision allowing Facebook and Instagram advertisers to proceed with a class-action fraud lawsuit over inflated metrics. Unless the Supreme Court intervenes, Meta must now face a class-action on behalf of all U.S. advertisers who used Facebook's Ad Manager or Power Editor to purchase ads on Facebook or Instagram after August 15, 2014. Meta hasn't yet said whether it will ask the Supreme Court to hear an appeal. The battle between Meta and the advertisers dates to 2018, when business owner Danielle Singer alleged in a class-action complaint that Facebook induced advertisers to purchase more ads, and pay more for them, by overstating the number of users who might see the ads.

From Mango to Cyklar, legacy and emerging brands alike are leaning on physical retail to win over customers. What it takes for a brand to succeed — and survive — has changed drastically over the years. Gone are the days when brands could feasibly operate as pureplays. They must now continuously find ways to expand their distribution to reach customers. Whether the brands are established or are still trying to get their footing, brick and mortar is becoming necessary in order to stand out in an increasingly crowded market. Several brands have forged wholesale deals with retailers to get their products in front of a new set of customers. Here are six brands to keep an eye on in 2026. FP Movement, Mango, Tecovas, Cyklar, Homecourt, Skims

The “now” part of Nike’s high-stakes Win Now turarnound plan is starting to feel like a “later” to some industry watchers nearly two years in. The legendary sportswear giant is beset by challenges related to tariffs, deflating growth in China and an overall uncertain global environment. A lack of clear marketing vision may be further amplifying its problems, with a recent stumble around the Boston Marathon indicative of Nike’s difficulties replicating the aspirational messaging it once delivered with a rare level of finesse.  There are critical fronts, including women’s sports, where Nike can and is still winning. But it may need to pare down focus and switch up tactics to make its narrative cohere in a way that appeals to both choosier consumers and impatient investors. Nike reported flat revenue for the Q3 period ended Feb. 23, with company leaders admitting they were not satisfied with the pace of progress for the Win Now strategy. Marketing experts are in line with the sentiment.