Melanie De Caprio, VP of Marketing at SG360°, discusses the key findings of a recent study confirming how B2C marketers value personalized direct mail as part of their marketing mix, and why consumers — especially digital natives — enjoy receiving relevant direct mail pieces.
view short video at: https://www.piworld.com/xchange/digital-printing/study-confirms-marketers-consumers-preference-relevant-direct-mail/#ne=d7f0e6e16b0d037f71fc050491da5623&utm_source=today-on-piworld&utm_medium=newsletter&utm_campaign=2021-10-07
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AT&T and Amazon Web Services are working together to extend 5G and fiber connectivity from business customers and locations directly into AWS environments, creating secure, resilient and reliable premises-to-cloud architectures for AI workloads.
The solution is designed to reduce network complexity and latency while supporting real-time analytics, machine learning, and agentic AI use cases.
USDA held a continuance referendum between July 14 and July 25 among companies contributing to the campaign. A majority of the voting companies voted to discontinue the national marketing campaign.
The program will be shut down over the next few months. No assessments will be collected. During that time, P+PB’s Papertarian campaign, featuring celebrity and actress Retta, will run on streaming TV through the end of September. In addition, new infographics are available to P+PB companies through October 31, 2025 when the consumer and industry websites will go dark.
Nike is renaming its world headquarters in Beaverton, Ore. in honor of its co-founder and first employee Phil Knight.
Now known as the Philip H. Knight Campus (PHK), the company said Tuesday that the renamed 400-acre property will serve as a tribute to Knight’s ongoing legacy, as well as a permanent reminder of the founder’s mentality that Nike employees are encouraged to bring to work every day.
Beyond a dedication, the new name “represents a living expression of Nike’s roots and a powerful reflection of Knight’s enduring spirit: restless, bold and forever believing in what’s possible,” the Swoosh said in a statement.
The first stage of the campus, dedicated in October 1990, united Nike employees – who previously had been scattered across a couple dozen buildings throughout Portland, Oregon – into six buildings that took the names of elite athletes, including Joan Benoit Samuelson, Michael Jordan, John McEnroe, Steve Prefontaine and Mike Schmidt.
Nike’s explosive growth in the 1990s, and the hiring spike that ensued, prompted an expansion that roughly doubled the size of the campus, with new buildings named after Nike athletes such as Ken Griffey Jr., Mia Hamm, Jerry Rice and Pete Sampras.