Direct mail is considered by consumers to be the most trustworthy of all marketing channels. It is extremely important to create copy, calls to action and offers with honesty. This is not the time for a bait and switch or a poorly worded offer that is interpreted wrong. Direct mail is about respect. Respecting the recipient’s intelligence, as well as their time is very important. That is why we strive to help client’s create targeted offers consumers want to receive. I like the quote by James E. Faust “Honesty is more than not lying. It is truth telling, truth speaking, truth living and truth loving.” Can your customers count on you to help them create direct mail pieces that are honest?

Advertisers tapping into retail media networks (RMNs) continue to struggle with performance, data and metrics, mainly because methods are inconsistent, making comparisons across RMNs and other media platforms challenging. The insights were published by the ANA on Wednesday in its second report. This year, the organization titled it Retail Media Network: Optimism Tempered with Caution. Some 55% of marketers emphasize the need for RMNs to meet advertiser measurement standards, with it ranking as the No. 1 challenge for them, followed by 48% citing attribution to sales, and 40% said timeliness of data and analytics.

Rapidly rising fuel prices are already having an impact on consumer spending. According to new data from loyalty marketing technology provider Snipp Interactive, 31% of consumers said gas price increases have "significantly" or "extremely" impacted their household budget, while only 13% said they felt no impact at all.  When asked which spending categories they had cut, dining out led all responses at 63%. Clothing (44.7%), entertainment (43.2%) and travel (38.9%) were the next most common answers. Nearly 36% of consumers said they had reduced grocery spending by trading down or buying less.