Melanie De Caprio, VP of Marketing at SG360°, discusses the key findings of a recent study confirming how B2C marketers value personalized direct mail as part of their marketing mix, and why consumers — especially digital natives — enjoy receiving relevant direct mail pieces.
view short video at: https://www.piworld.com/xchange/digital-printing/study-confirms-marketers-consumers-preference-relevant-direct-mail/#ne=d7f0e6e16b0d037f71fc050491da5623&utm_source=today-on-piworld&utm_medium=newsletter&utm_campaign=2021-10-07
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Retailers and restaurants alike made headlines in September with store expansions and new formats.
Here are the major stories as reported by Chain Store Age, starting with the most recent.
Costco Q4 tops Street, to open 35 new warehouses; holiday mix to look ‘different’ As it continues its strong financial performance, the wholesale club chain opened 27 new warehouses, including three relocations, during its recently completed fiscal year.
Jack & Jones to make U.S. debut at five shopping centers — here's where The Denmark-based apparel retailer, which operates more than 4,000 stores worldwide, will make its U.S. store debut at five Brookfield Properties-owned shopping centers, starting in November at The Mall in Columbia, Columbia, Md. The move into the U.S. market follows Jack & Jones’ recent expansion in Canada.
Toys”R”Us to open 10 U.S. flagships by year-end; locations include… The toy retailer, in partnership with Go! Retail Group, said it is planning to open 10 new flagships and 20 seasonal holiday shops in the U.S. by year's end.
Target opening seven stores in October — here are the locations The discounter will open seven stores in October, with six of the locations topping Target’s 125,000-sq.-ft. average as it continues to lean into its larger footprint. The openings are part of the 20 new locations that Target plans to open this year.
Primark marks 10 years in U.S. with new leases, planned entry in new state The global value fashion retailer, which opened its first U.S. store in Boston in 2015, said it is dedicated to U.S. growth. It has 33 stores across 13 U.S. states.
Google has once again delayed the death of the third-party tracking cookie in its Chrome browser. This is the third reprieve Google has given cookies since it first promised to phase them out in 2020. The next year, it pushed the date back to 2023 and then delayed it again to 2024. In its latest postponement, Google said in a blog, “we envision proceeding with third-party cookie deprecation starting early next year.” The search giant seemed on its way to phasing out cookies earlier this year after it cut off access to 1 percent of cookies in January. However, how and when Google would phase out a greater percentage of cookies was never clear, multiple ad industry insiders said. Total Retail's Take: This is interesting news for retailers, and particularly their marketing teams, which rely on third-party cookies to identify and track customer behavior on their websites.
Amazon has big plans for the village of Orland Park, Ill.
The Chicago suburb is proposed site of a retail development that the e-commerce giant wants to build on a 35-acre site, reported patch.com. The plan cleared its first hurdle this week when it was approved by Orland Park’s plan commission. It still needs to be approved by the village board of trustees who will meet on Jan. 19.
The development includes a 229,000-sq. ft. building housing a retail store offering a wide range of products, including groceries and general merchandise, with a “limited” warehouse component to support on-site operation, according to the report. The plan also include multiple commercial outlets, six acres for open and landscaped space, and stormwater detention.
If approved, the plan would be Amazon’s first foray into big-box retailing, putting it in direct brick-and-mortar competition with the likes of Walmart’s supercenters and Costco.