Dotdash Meredith (DDM) has launched an ad targeting tool that it says provides intent-based targeting without cookies. The new product, D/Cipher, connects advertisers and consumers in key moments of intent across DDM’s 40+ brands, on all devices and platforms, the company claims. In addition, D/Cipher provides access to Apple (iOS) audiences. This group, which comprises more than 50% of U.S. digital users, has been unreachable by advertising cookies for the past two years.

Traditional search-engine volume and traffic to publisher sites is estimated to fall 25% in two years, with search marketing losing share to generative artificial intelligence (GAI) chatbots from Google, Microsoft, and OpenAI as well as other virtual agents, according to research published Monday. Alan Antin, vice president and analyst at Gartner, believes GAI tools will become the "substitute answer engines, replacing user queries that previously may have been executed in traditional search engines," forcing companies to rethink marketing channels and strategies. Organic and paid search remain vital channels for technology marketers seeking to reach awareness and demand-generation goals, according to data released in November 2023, but search and content generation is about to undergo massive changes.

The Association of American Publishers (AAP) released its StatShot report for May 2025 reflecting reported revenue for Trade (Consumer Books), Religious Presses, Higher Education Course Materials, and Professional Publishing. Total revenues across all categories for May 2025 were down 7.5% as compared to May 2024, coming in at $1.1 billion. Year-to-date revenues were down 1.8%, at $5.2 billion for the first five months of the year.