Melanie De Caprio, VP of Marketing at SG360°, discusses the key findings of a recent study confirming how B2C marketers value personalized direct mail as part of their marketing mix, and why consumers — especially digital natives — enjoy receiving relevant direct mail pieces.
view short video at: https://www.piworld.com/xchange/digital-printing/study-confirms-marketers-consumers-preference-relevant-direct-mail/#ne=d7f0e6e16b0d037f71fc050491da5623&utm_source=today-on-piworld&utm_medium=newsletter&utm_campaign=2021-10-07
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The U.S. ad market expanded for its 11th consecutive month in March -- rising 4.3% over March 2023 -- according to the latest monthly installment of Guideline's U.S. Ad Market Tracker. Smaller ad categories outpaced the growth of the top categories by a margin of nearly four-to-one. While the top 10 increased spending only 1.9% over March 2023, all other categories expanded 7.9%. March's growth was also due to a massive increase in digital vs. traditional media ad spending.
The better a brand meets consumers’ expectations, the more loyal they will be.
That’s according to the 17th annual Brand Key Loyalty Leaders List, an identification of the top 100 brands according to their ability to create customer loyalty.
Amazon topped this years’ ranking, with digital innovation, entertainment platforms and long-standing heritage brands among 2025’s leaders. Rounding out the top five were google, Microsoft, Apple and Coca-Cola.
2025 Loyalty Leaders — Top 25
1. Amazon (Online Retail)
2. Google (Search)
3. Microsoft (Tech)
4. Apple (Smartphones)
5. Coca-Cola (Beverages)
6. Samsung (Smartphones)
7. Paramount+ (Video Streaming)
8. ChatGPT (AI)
9. TikTok (Social Networking)
10. Levi Strauss (Apparel Retailers)
11. Discover (Credit Cards)
12. McDonald’s (Fast Food)
13. Netflix (Video Streaming)
14. PayPal (Online Payments)
15. Dunkin’ (Coffee)
16. Disney+ (Video Streaming)
17. Hyundai (Automotive)
18. Walmart.com (Online Retail)
19. Toyota (Automotive)
20. Domino’s (Pizza)
21. Trader Joe’s (natural foods)
22. Nike (athletic footwear)
23. The Home Depot (retail home improvement)
24. American Express 9credit cards)
25. Jeep (automotive)
Kohl’s (NYSE: KSS) today announced the renewal of its partnership with Hunger Task Force and a $750,000 commitment over the next year to ensure more Milwaukee-area children, families, and seniors have access to healthy, free food. Coming at a time of growing need, the donation extends Kohl’s hometown partnership with Hunger Task Force and will help sustain its network of more than 60 food pantries, soup kitchens, and homeless shelters. Funding will also help fill the gap in food access that many youth face during the summer through next year’s Summer Meals Program.
“Together with Hunger Task Force, we’re strengthening access to healthy food for families across Milwaukee at a critical time right now when so many need extra assistance during the holidays,” said Christie Raymond, Kohl’s chief marketing officer. “We’re proud of our longstanding partnership and are working to immediately minimize the gaps in nutritious food resources for our community. If you are looking to help neighbors in need this season, we encourage you to please join us in supporting Hunger Task Force.”
Kohl’s Cares has contributed more than $12 million to Hunger Task Force since 2009, fueling programs that have delivered more than 1.3 million suppers for youth through the Summer Meals Program and 3.5 million pounds of healthy food served across its network.