Digital marketing runs at remarkable speeds. To help customers not only activate their deep data sets but do it exponentially faster, direct mail powerhouse SG360° found a powerful solution in production inkjet. With this technology, SG360° is pushing the envelope of what direct mail — and their business — can do.
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Worzalla CEO and President Jim Fetherston was awarded the Signature Award at the Book Manufacturers’ Institute’s Fall Annual Conference. The Book Manufacturers’ Institute (BMI), a nationally recognized trade association representing the book manufacturing industry, created the Signature Award to recognize BMI members who have made a valued contribution to the welfare of the industry through the display of superior leadership qualities. The Signature Award, awarded only when the BMI board of directors identifies worthy candidates, has just 44 recipients in BMI’s 90-year history. “While there have been ups and downs for U.S. book printers during the last few decades, we have all learned one truth: the printed book is not dead and, in fact, is thriving,” said Fetherston. “It has been a privilege to help lead our industry to the fruitful landscape that we are experiencing today. I humbly accept the Book Manufacturers’ Institute’s Signature Award on behalf of all our industry partners who trust us to get the job done and the many people on the ground responsible for making each and every book that we are sending to bookshelves, libraries, schools, and homes across the country.”
Taylor Corp. acquired its first production inkjet press in 2009, and it has been a proponent of the technology ever since. But, given that the company — ranked sixth on the 2019 Printing Impressions 400 list of the industry’s leading print service providers — consists of 80 subsidiaries operating in 25 states and nine countries, any technology naturally would need time to make its influence felt throughout an organization of such vast size. Inkjet technology gained a higher profile within the Taylor family when a business unit of one of its companies recently became the first printing site in the world to install an AccurioJet KM-1e sheetfed color production inkjet press from Konica Minolta. The press, an enhanced version of Konica Minolta’s successful AccurioJet KM-1 platform, is expected to broaden the range of what the business unit and its parent company can produce, achieving new levels of quality and cost efficiency for both. The B2+ format, LED-UV AccurioJet KM-1e went into full operation at FolderWorks, a division of Navitor, at Navitor’s North Mankato, Minn., headquarters in March.
Tidewater Direct announced that it has doubled down on its inkjet strategy with the purchase of a Screen 520NX inkjet press, which was installed in September and is currently operational. With an emphasis on uncoated stocks, the new press complements its existing 520HD which has now been in service for over 3 years. Both presses are located in Centreville, Md. and staffed 24 hours per day, and capacity is exclusively and uniquely sold to the trade. Prior to purchasing its first inkjet press, Tidewater saw an opportunity to partner with letter shops that were being asked to provide inkjet printing but did not have substantial volume to justify the investment in inkjet. This model which Tidewater calls an “inkjet revolution”, sought to supply the same wholesale customers that purchase forms and direct mail inserts inkjet printed product, to include rolls of forms, folded personalized letters, self-mailers, and post cards. With the 2nd inkjet press, Tidewater not only increases its capacity which improves flexibility, but the Screen NX adds a new economy and capability for uncoated direct mail letters.