Voluntary packaging sustainability goals transform in the face of EPR
“EPR sets the floor, but voluntary commitments are what are going to set the pace,” said U.S. Plastics Pact CEO Jonathan Quinn.
Extended producer responsibility laws in the U.S. are setting a new bar for packaging. But don’t expect voluntary corporate goals to be rendered obsolete, some industry experts say.
Numerous companies, including those aligned with the Ellen MacArthur Foundation’s global commitment, previously pursued sustainability targets for their packaging portfolios that were pegged to 2025. These were largely related to reducing virgin plastic use or enabling packaging to be recycled, composted or reused. Ultimately, despite progress in some areas, many businesses reported notable gaps between ambition and reality.