“RoT” can actually be a good thing. 😉 The Return of Touch is here, and consumers are hungry for more human, tactile brand experiences. From catalogs to packaging to in‑store moments, touch is doing what digital can’t. Dive into the insights from JSchmid latest blog: https://lnkd.in/gpfjUHEU
Return of Touch: Human Brand Experiences | J.Schmid posted on the topic | LinkedIn
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Generative AI has been quickly absorbed by the marketing industry. According to a report from Botco.AI, after a short introduction period, 73% of marketers are now using AI tools. Of those still holding out, 31% expect to use it within a year, and 46% expect to within two years. Two-thirds of respondents who currently use AI say they do so for brainstorming sessions, first drafts and outlines. Forty-nine percent say they use AI to produce final content. The Botco report was based a survey of 1,000 B2B and B2C marketing professionals in March. Three-quarters of them were from companies with more than 100 employees.
As the retail job market contracts, the analysis found companies in the sector also have not released hiring plans this year to date — a noteworthy development given that the holiday season is around the corner. Tariffs, inflation and economic uncertainty have prompted retailers to close stores and lay off employees, the report said.
Many of those same challenges are impacting industries more broadly as well.
“Closings of stores, units, or plants have led to 120,226 layoffs so far this year, while restructuring efforts have resulted in 66,879 job cuts. Bankruptcies accounted for another 35,641 layoffs,” according to the report.
Indeed, multiple major retailers have shuttered locations amid broader corporate restructurings. Between 2024 and February 2025, retailers closed more than 9,900 stores, but they only opened 7,700 locations during that period, a JLL analysis found.
While some retailers have issued pink slips to a fraction of their staff, others are shutting down most or all of their storefronts.
Founded in 1775 — before the founding of our country, in fact — the United States Postal Service is celebrating 250 years of continuous service.
In a statement on its website about the impressive achievement, the agency notes, “On July 26, 1775, a year before declaring independence from Great Britain, members of the Second Continental Congress appointed Benjamin Franklin the first American Postmaster General at a meeting in Philadelphia. Our founding fathers knew that a robust, reliable, and secure means of exchanging information was critical to unify the distant parts of our nation — and to maintain unity once we achieved independence.”
So not only is Ben Franklin a pillar of the print community, he is also the father of the mail space as well. An impressive legacy to say the least.