Red Bull, Ball move ahead with $1.7B factory after 4-year delay

Red Bull broke ground on a new $1.7 billion facility in Concord, North Carolina, following a four-year delay.

The facility is a joint manufacturing and distribution center from Red Bull packaging supplier Ball Corp. and Austrian beverage company Rauch Fruchtsäfte. It’s the second manufacturing plant for the companies in the U.S., and is meant to meet local market demand, according to a Red Bull spokesperson.

The 2.36 million-square-foot facility is expected to begin operations in 2028 and reach its maximized capacity by 2031, a spokesperson said. It will fill up to 3 billion cans annually and is expected to create 700 jobs.

Austria-based Red Bull is building the North Carolina facility as the global energy drink market is seeing growth — it’s projected to reach $125 billion by 2030.

Red Bull, Ball move ahead with $1.7B factory after 4-year delay | Packaging Dive

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