Quad named to the inaugural Forbes list of America’s best employers for company culture

In late 2020, HP MPS was certified CarbonNeutral® in accordance with the CarbonNeutral Protocol, and was the world’s most comprehensive carbon neutral Managed Print Service offering. In 2021, HP extended CarbonNeutral product certification to HP Component MPS, which provides partners a mechanism to make their contractual obligations carbon neutral using the same stringent requirements and standards as HP MPS. “HP are delighted to become a member of Two Sides. We aim to be the world’s most sustainable and just tech company, taking urgent action to combat climate change, protect human rights, and accelerate digital equity. As sustainability is an important factor for many of our customers and consumers, the library of facts that we have access to by joining Two Sides, will be of great use in our own customer communications, helping to promote our print and paper products.” says Peter Jolly, UK and Ireland HP Industrial Country Manager.

Quad/Graphics, Inc. announced the launch of its Quad Direct Marketing Exchange™ (QDMX) – a platform that delivers entirely personalized direct marketing campaigns at a fraction of the cost and at greater speed to market. An industry first, QDMX helps marketers mitigate the impact of rising postage costs and navigate ongoing economic uncertainty through a suite of solutions that integrates sophisticated data application, innovative direct mail production and streamlined mailing. “For years there has been a feeling among marketers that there has to be a more efficient and effective way to reach the consumer through the mailbox,” said Scott Harvey, Quad Senior Vice President for Marketing Solutions. “Through our QDMX platform, we provide marketers with an opportunity to re-imagine their direct marketing strategy – leveraging the scale, technology investments and expansive client base of Quad – to deliver even stronger ROI from the direct mail channel.”

Inkjet isn’t like other printing processes, and trying to sell it on anything other than its own terms is a recipe for failure with it. Three inkjet adopters who have learned to sell inkjet the right way freely shared the lessons they’ve learned in a heavily attended panel discussion that kicked off the second day of the 2018 Inkjet Summit. Under the moderation of Barb Pellow (Pellow & Partners), the trio emphasized that properly educating and motivating the sales force is what primarily drives success in a market where the old norms of selling - particularly selling on price - aren’t meaningful in the value proposition that inkjet presents to customers. They also noted that if a printing company wants its customers to get excited about inkjet, the service provider must communicate its own passion for the process in every pitch it makes. Click Read More below for additional information.