PRINTING United Expo 2025 Kicks Off with Bold Visions, Big Tech, and AI-Driven Transformation

PRINTING United Expo kicked off this year in Orlando, Florida, with Media Day, held on Oct. 21, the day before the show floor opened for business.

First and foremost, 2025 has been a challenging year — and that is backed up by hard data. Overall, the print industry as a whole saw just a 0.6% increase in sales. Challenges around tariffs, market and economic uncertainty, and challenges around things like labor and productivity all contributed to those numbers. That said, there are leaders beating that statistic by a wide margin, while those lagging behind are in many cases seeing losses.

Unsurprisingly, AI is a major talking point across every level of the print industry, from the small local operations serving their immediate communities to the global behemoths with customers that span every continent. Across the board, AI is something no one can afford to ignore.

Helping drive some of those numbers home, the highlights from the brand new AI research report, “AI Adoption in the Printing Industry: From Curiosity to Competitive Advantage,” launching at PRINTING United Expo, and available in the PRINTING AI Pavilion, Booth 4255, as well as in the Printing Impressions research library.

Expo Kicks Off with Bold Visions, Big Tech, and AI Transformation

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