Brands preparing for the end of the third-party cookie see one possible solution in email, judging by “Life after the third-party cookie,” a study by Lytics, done in conjunction with Sapio. Of the companies polled, 51% plan to spend more on email, and many see first-party data as critical to this effort. In general, 92% say first-party data is more important than ever. The most popular ways of using first-party data are to: *Create personalized content on websites — 56% *Predict customer behavior — 54% *Create more personalized emails — 48%. Almost half believe the end of third-party cookies will have a great impact on their marketing ROI. This includes 55% of financial-services marketers; 46% of beauty brands, 54% of media companies and 57%. of advertisers with budgets between $10 and $20 million.

Retailers’ efforts to mitigate the impact of tariffs ahead of the holiday shopping appear to have paid off. Although tariff uncertainty continues, most holiday merchandise is already in stores or warehouses and cargo volume at the nation’s major container ports should see its usual end-of-year slowdown in November and December, according to the Global Port Tracker report released by the National Retail Federation and Hackett Associates. “We’ve spent most of the year worried about the impact of tariffs on both inflation and the supply chain but the holiday season is here and mitigation efforts appear to have paid off,” NRF VP for supply chain and customs policy Jonathan Gold said.

The Federal Trade Commission on Tuesday urged Amazon and Walmart to police their marketplaces for false "made in America" claims by outside companies. "Bureau staff have received information that third-party…