Packaging Predictions Reveal Next Trends

Do you remember the first time you heard the term “circular economy”? While it’s been around since the 1990s, Packaging Digest first started reporting on it in 2014, which really isn’t that long ago. Even now, sustainability experts are still trying to fully understand it (think zero waste) and its impact on packaging decisions.

Well, think harder. Delivering packaging ideas that support a circular economy will take priority in 2026, says Lauren Ryder, Mintel’s Global Packaging Analyst.

Briefly, her predictions for the New Year:

• Brands will focus on creating a circular economy for packaging.
• Americans will learn from European packaging waste regulations, as the US emphasizes Extended Producer Responsibility (EPR).
• We’ll need more transparency and consumer education about recycling and circularity.

Her advice for packaging professionals?

• Collaborate across the industry to develop strategies for the circular economy.
• Establish backup suppliers and contingency plans.
• Stay connected within the industry through trade shows and networking.
• Remain flexible and knowledgeable about industry players.

Packaging Predictions Reveal Next Trends

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