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Oakley, Meta Super Bowl-Bound With Spike Lee, Sunny Choi

Oakley and Meta are teasing a Super Bowl spot featuring the brands’ smart glasses and a cast of celerities. 

“Created by Mother Los Angeles, the Big Game spot will be set against the backdrop of one of sport’s biggest moments, and stars director Spike Lee, streamer and influencer iShowSpeed, former NFL player Marshawn Lynch, PGA Tour star Akshay Bhatia, and Olympians Kate Courtney, Sky Brown, and Sunny Choi,” according to Little Black Book. “In the full ad, each of these talents will showcase the capabilities of Oakley Meta’s Performance AI Glasses in high-energy, and visceral ways. 

This is Oakley’s first Super Bowl spot.

“The Super Bowl push comes after Oakley Meta launched in July 2025. The brand represents a collaboration between Oakley and Meta, combining the eyewear maker’s athletic-focused design with Meta’s AI technology. It’s tailored specifically toward athletes rather than general consumers,” according to Adweek. 

Oakley, Meta Super Bowl-Bound With Spike Lee, Sunny Choi 01/27/2026

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