NRF: Halloween spending to hit record $13.1B

Concerns about price increases due to tariffs won’t stop consumers from celebrating Halloween this year.

Halloween spending is expected to reach a record $13.1 billion this year, according to the National Retail Federation’s annual consumer survey conducted by Prosper Insights & Analytics. The figure is up from $11.6 billion last year and tops the previous $12.2 billion record set in 2023.

Per-person spending has reached a record high of $114.45. That’s nearly $11 more than last year and up from the previous record of $108.24 in 2023.

Most Halloween shoppers (79%) anticipate prices will be higher this year specifically because of tariffs, the survey found. Despite reservations, nearly three-quarters of consumers (73%) plan to celebrate the holiday, in line with last year’s 72%. 

Candy continues to be the most popular purchase, with total spending expected to reach $3.9 billion. Across other categories, 71% plan to purchase costumes and spending is expected to reach $4.3 billion.

NRF: Halloween spending to hit record $13.1B; most popular costumes are… | Chain Store Age