Today, we’re announcing a new $100 million USD commitment over the next four years to expand our partnership with GiveDirectly and help empower an additional 185,000 people living in extreme poverty. We’re also funding new research, and pilot variants, to further understand how we can maximize the impact of each dollar. We wanted to take the opportunity to share how we got here, what we’ve learned so far, and our approach for this next chapter. A little bit of context: since starting Canva, we’ve been guided by a ‘simple’ yet ambitious Two-Step Plan. Step One is to build one of the world’s most valuable companies. Step Two is to do the most good we can. With more than 30% of Canva’s value (shares) committed to doing good in the world, this vision has shaped everything we do, from the products we create to the kind of company we’ve strived to be.

The U.S. ad market improved slightly in May, which expanded 4.4% over the same month a year earlier, according to just refreshed monthly data from Guideline's U.S. Ad Market Tracker.…

More people want their buying choices to align with their environmental values, yet the path to doing so remains unclear. Recent research shows that 80% of consumers consider the environmental impact of their purchases, and 79% say they want an easier way to identify environmentally responsible companies. Despite this interest, only 3% of product labels mention environmental or social sustainability—even though nearly one-third of products make such claims. This mismatch leaves well-intentioned shoppers unsure how to evaluate competing messages at the shelf or online. Certification and labeling help close that gap. Independent, verified sustainability credentials translate a company’s commitments into a clear and trusted signal. As purpose-driven purchasing becomes mainstream, the ability to demonstrate substantiated impact is moving from a value-add to a meaningful differentiator. Sustainability’s role in business has evolved rapidly. What was once seen as a corporate responsibility initiative is increasingly shaping growth strategies. Labels and certifications influence not only intentional “green” shoppers, but also broader audiences through what HBR calls a passive search effect: labeled products are chosen even when consumers aren’t explicitly looking for sustainable options. A credible certification helps products stand out in crowded or complex retail environments.