Naked (Dye-Free) Doritos and Cheetos Rock Stark Packaging

PepsiCo’s Simply NKD snacks feature bold white bags, highlighting their clean-label claim: no dyes or artificial flavors.

The growing movement to eliminate synthetic dyes from foods and beverages sold in the United States is making a mark on packaging design. Consider the disruptive white bags PepsiCo Foods chose for its new Simply NKD line of dye-free Cheetos and Doritos.

The new product line will launch at retail starting December 1, 2025. Products include: Doritos Simply NKD Nacho Cheese, Doritos Simply NKD Cool Ranch, Cheetos Simply NKD Puffs, and Cheetos Simply NKD Flamin’ Hot snacks. Consumers can pre-order the products from Walmart.com.

The Simply NKD products’ key claim is the absence of dyes and artificial flavors. The new line complements PepsiCo’s regular, artificially dyed Cheetos and Doritos as well as the company’s Simply snack brand, which includes Cheetos and Doritos variants.

Naked (Dye-Free) Doritos and Cheetos Rock New Packaging

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