Beyond Inc., which owns Overstock, Buy Buy Baby and Bed Bath & Beyond, is changing its formal company name, rebranding to Bed Bath & Beyond Inc. The move comes two years after Overstock.com Inc. paid $21.5 million for some of the previous iteration of Bed Bath & Beyond’s assets and intellectual property. Shortly after the acquisition, Overstock.com Inc. rebranded to Beyond Inc. With the new rebranding decision, Bed Bath & Beyond Inc. will begin trading under the ticker symbol BBBY on the New York Stock Exchange, effective Aug. 29, according to the company. Beyond Inc. reported in July that it had grown revenue in its fiscal Q2 compared to Q1 in 2025. However, its Q2 revenue still decreased year over year. President and chief financial officer Adrianne Lee attributed Beyond’s improvement over Q1 to seasonal average order value (AOV) improvement and the number of orders it delivered. AOV increased $25, while delivered orders grew 8%.

Bipartisan lawmakers on Sunday unveiled a discussion draft of a sweeping privacy bill that could restrict companies' ability to serve targeted ads to consumers. The proposed American Privacy Rights Act of 2024, introduced by Senate Commerce Committee Chair Maria Cantwell (D-Washington) and House Energy And Commerce Committee Chair Cathy McMorris Rodgers (R-Washington), would require companies to allow consumers to opt out of targeted advertising based on non-sensitive data that is linkable to individuals or devices. The measure would also prohibit companies from transferring consumers' “sensitive” data for targeted advertising without their explicit consent.

2020 is a year we will always remember, yet one we would like to forget. It was a year that changed our lives forever. Some have been affected more than others, but we all have a story to tell. People talk about “the new normal,” but what exactly does that mean to retailers and direct marketers? Let’s take a walk into the future and see what it looks like. Actually, we're living the future now. Several of our clients cut circulation in early 2020 in light of the advancing pandemic. They reduced their marketing efforts in anticipation of what was to come. It was the logical action to take, but for many consumer mailers, it was the wrong thing to do at the time. Revenues increased unexpectedly and remain strong today. Trips to retail stores reduced by at least half, and consumers went online to order gifts, apparel, home furnishings, food and other products. COVID changed the way we shop. It also leapfrogged us into the future. From a marketing standpoint, 2020 looks more like what we would have expected five years from now. read more at source: https://www.mytotalretail.com/post/catalog-and-digital-marketing-the-future-is-here-now/