Men’s Journal Makes A New Return to an Old Format

Join Us For An ANA Exclusive Webinar - Thursday, November 17, 2022 at 10:00am Central. Think data is only about numbers? Think again. Data insights have proven that making a true human connection based on emotions is far more effective than relying on data and logic alone. In fact, if you’re only relying on data to make marketing decisions, your brand is likely getting left behind. Consumers say that 80% of the brands they buy from don’t matter to them. See how data and analytics is proving that a more HUMAN approach is far more effective.

Marketers and their creative partners know there is no sure thing when it comes to marketing. They spend resources creating assets; producing images and messages hoping to drive success for their brands. No matter the category, competition is always fierce and consumers have become increasingly fickle when it comes to their brand preferences. The pandemic has presented new challenges for marketers. With non-essential stores closed or closing, many retail brands have had to play catch up by creating or significantly increasing their digital presence as customers’ traditional shopping patterns adapt to this “new normal.” Brands and creative agencies are constantly looking for ways to improve their odds of success in today’s evolving marketplace. Research can certainly play an important role in this quest. Successful campaigns start with the answers to three critical questions: *What do your customers really want and need? *Do your customers believe your product meets those wants and needs? *What do your customers need to see/hear to convince them that your product is the right choice? read more at: https://www.jschmid.com/blog/breakthrough-creative-research/

Catalogs are a tried-and-true instrument in a marketer’s toolbox delivering an in-depth product experience right to any home or office door. With the rise of the digital age, many thought that e-commerce would supplant catalogs, but the opposite has been true. Catalogs continue to hold their own as a marketing channel operating steadily alongside its digital brethren. Catalogs originated as a method to communicate product availability and highlight new goods. Now a company’s website functions in the same capacity and in real-time. Catalogs of today have evolved to serve as a means of inspiration, allowing consumers to visualize products in real-life situations with thoughtful detail and narratives. They also allow brands more room to tell their story and gain consumer trust. This can occur because, unlike the more frenzied pace of online shopping, catalog readers spend between 15 minutes to 30 minutes turning the pages and catalogs are retained for several weeks as a reminder to place an order, shop online, or visit a store.