I know. “Copywriting” and “formulas” sound like they don’t even belong in the same sentence, let alone the same concept. As someone who used to enjoy English class and all but cry their way through chemistry, I fully support words and numbers playing in separate sandboxes. But in marketing and advertising, there are in fact copy formulas you can use to disrupt and drive consumers to buy what you sell. The best formulas are easily remembered, quickly mastered, and can be used by novice and experienced writers alike. Knowing them can help you create copy that’s twice as effective, in about half the time. Formulas can also offer a boost when writer’s block sets in or help validate your work when you need a final gut check. Oh, and the reason they’re called formulas? Because they work! FORMULA #1: AIDA = Attention, Interest, Desire, Action; FORMULA #2: THE FOUR Cs = Clear, Concise, Compelling, Credible; FORMULA #3: FAB = Features, Advantages, Benefits.

"Porch pirates" are everywhere, but are most active in one particular U.S. state. As measured by the average number of monthly searches per 100,000 people for relevant Google Keyword Planner key terms related to stolen mail, including phrases such as “Amazon delivery stolen”  and “DHL lost my package,” Alaska has the most stolen packages with 76.70 average monthly searches per 100,000 people, 58% higher than the nation's average of 48.27.  The other non-contiguous U.S. state, Hawaii comes in second with an average relevant monthly search volume of 75.25 per 100,000 people; “Porch pirates’ is the fourth most searched-for term, coming after "USPS lost my package" in first, "USPS lost mail" in second, and "USPS lost my package claim" in third.  On the opposite side of the U.S. map, Vermont ranks third in porch piracy with an average monthly search volume of 74.91 per 100,000 people. In Vermont, “USPS report lost package” is the most popular search term after “Amazon package stolen,” “porch pirates,” “USPS lost mail,”  and “USPS lost my package.”

Trade (Consumer Book) Revenues Up 14.2% for Month of December, and Down 0.5% Year-to-Date The Association of American Publishers (AAP) today released its StatShot report for December 2025, reflecting reported revenue for Trade (Consumer Books), Religious Presses, and Professional Publishing. Total revenue across all categories for December 2025 was up 9.4% as compared to December 2024, coming in at $1 billion. Year-to-date revenues were up 1.1%, at $14.6 billion for the year.