More than a decade after McGraw Hill was sold to the private equity firm Apollo Global Management LLC for $2.5 billion, Platinum Equity, which bought the company in 2021 for $4.5 billion, has filed a prospectus with the Securities & Exchange Commission to take the company public. According to the announcement, the initial public offering price is expected to be between $19.00 and $22.00 per share and MH intends to use the net proceeds of roughly $530 million from the offering to repay a portion of the outstanding borrowings under its term loan credit facility. If MH gets its asking price for the shares, the company would have a valuation of about $4 billion.
McGraw Hill Files for Public Offering
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Traditional search-engine volume and traffic to publisher sites is estimated to fall 25% in two years, with search marketing losing share to generative artificial intelligence (GAI) chatbots from Google, Microsoft, and OpenAI as well as other virtual agents, according to research published Monday. Alan Antin, vice president and analyst at Gartner, believes GAI tools will become the "substitute answer engines, replacing user queries that previously may have been executed in traditional search engines," forcing companies to rethink marketing channels and strategies. Organic and paid search remain vital channels for technology marketers seeking to reach awareness and demand-generation goals, according to data released in November 2023, but search and content generation is about to undergo massive changes.
As many of us know, it’s easier and more profitable to reactivate a lapsed customer than trying to gain a new one, whether through digital, postal or retail. There are many techniques that are deployed in order to identity the proper audiences in the offline world, such as RFM+ segmentation and optimization, or modeling through a co-op. All of these techniques are tried and true and should continue to be used to identify the appropriate reactivation group for any campaign. But now there is a new player in the game and it’s proving to be a game changer.
CohereOne has had a long-standing relationship with the digital company 4Cite, leaning on their technology to drive many programs, which has increased our client’s digital performance. Using their digital data, 4Cite could identify the postal address for anonymous site browsers and/or cart abandoners, and thus we quickly determined that we should be using that powerful data in our postal efforts. Learn more at: https://cohereone.com/a-game-changer-in-customer-reactivation/?utm_medium=email&_hsmi=107235557&_hsenc=p2ANqtz-9ESPdGAIhmNcVSGZR77As1qmy4lY9GqSh2PQ9NzBP9Kv4yqujTZTJsfpoWxLiFkdMvnjrIsPwNHFtnsS51cux8k_J2E-IohhzmZ_lBHIiBqBPTApg&utm_content=107235557&utm_source=hs_email
Heading into the season, shoppers and retailers alike are getting squeezed by tariffs and mounting economic uncertainty.
Throughout the first half of the year, retailers have repeatedly said on earnings calls that consumers are acting resilient. This is despite the fact that macroeconomic pressures, such as tariffs, are impacting both shoppers and companies alike.
Some retailers have continued to see sales rise, even in traditionally discretionary categories, while others are struggling to keep up.
But retailers are responding. Target, for one, recently announced an October deals event — joining Walmart, Amazon and others — to entice consumers to shop early. Ahead of the holidays, Target has doubled its merchandising assortment and expanded its same-day delivery capabilities to new markets.
The mass merchant’s vice president of experiential store operations, Michael Scrafford, recently told Retail Dive during a live virtual event that newness and meeting customers where they shop — in stores or online — is key this season.