Five generations now share the workplace, but one is redefining how ideas are expressed, how information flows, and how teams come together. Gen Z – the generation fluent in stories, memes, and visual language – has entered the workforce with expectations that look very different from the systems many businesses are still operating with. In our latest State of Visual Communication Report, we uncovered a clear generational shift when it comes to the world of work. 91% of Gen Z believe visuals communicate ideas better than text, yet nearly half of organizations still rely on text-heavy processes and outdated tools. The result is a widening gap between the fastest-growing segment of the workforce and the environments they’re stepping into, and it’s a strategic challenge business leaders are not prepared for.

Apparel and footwear brands are skating into the spotlight at this year’s Winter Olympics and Paralympics in Italy — and they’re determined to nab a win in one of the world’s leading fashion hubs. As the clock ticks down to Milan-Cortina 2026, companies are putting out products for athletes and consumers alike. EA7 Emporio Armani, Ralph Lauren and Lululemon are designing uniforms for Team Italy, Team U.S.A. and Team Canada, respectively. Salomon is providing jackets and boots for 18,000 volunteers at the Olympics and Paralympics. Pajama brand Dagsmejan is partnering with the Swiss National Ice Hockey Team and providing athletes with sleepwear and eye masks. And, earlier in January, J.Crew and Skims each revealed apparel lifestyle collections — the former, with U.S. Ski & Snowboard, and the latter, with Team U.S.A.

Advertiser excitement is in full swing as Super Bowl LX approaches on Feb. 8, 2026. NBCUniversal confirmed in September that all commercial inventory for the big game is sold out, with the broadcaster seeking around $7 million for a 30-second spot during early talks. Some marketers, including Grubhub, have been quick to announce their debut for what many bill as the biggest night in advertising, while others, like Ritz and Nerds, were similarly eager in revealing plans for their return. The big game continues to be a major opportunity for brands to gain visibility, with the 2025 iteration attracting 127.7 million U.S. viewers across television and streaming platforms, making it the most watched Super Bowl to date.