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La Colombe and Crown Team Up to Help Consumers Brew the Perfect Cup of Specialty Coffee

New convenience driven package delivers precise portions of fresh, premium coffee

The-Vault-1x

Following the successful launch of the Draft Latte, a distinctive crafted coffee drink using Crown’s InnoValve technology, La Colombe Coffee Roasters and CROWN Beverage Packaging North America, a business unit of Crown Holdings, Inc. (NYSE: CCK) (Crown) (www.crowncork.com), have partnered again to bring another unique experience to coffee lovers everywhere. The MiniVault, a pre-portioned single-use can, delivers café quality ground coffee to consumers in a vessel that is both convenient for at-home use and extends the shelf life up to five times.

“Our aim is to change the landscape of coffee through obsessive innovation,” said Todd Carmichael, CEO and Co-Founder of La Colombe. “We want everyone to be able to experience exceptional coffee. The Vault allows us to bring the best coffee to our home, all while removing the guesswork around measuring, grinding and freshness.”

image001The MiniVault combines Crown’s 150ml (5.1oz) slim style beverage can with a custom 360 End® and is filled with La Colombe’s premium Corsica coffee. The end is fully removable, enabling users to easily pour the ground coffee into a filter or device for brewing. Each can contains a precise 1.3 ounces of coffee under pressure to lock in freshness and to eliminate the guesswork of measurement and the need for additional tools. The MiniVault will be available for sale in select La Colombe retail locations across the United States and on the company’s website beginning this summer.

“La Colombe recognizes the value that a differentiating package can bring to its brand,” said Ron Skotleski, Director of Marketing, North America, CROWN Beverage Packaging. “We were able to help La Colombe offer an engaging new way for people to consume its products, and at the same time, support the brand’s mission of making artisanal café, quality coffee, available to everyone.”

read more/source: https://www.crowncork.com/news/press-room/la-colombe-and-crown-team-help-consumers-brew-perfect-cup-specialty-coffee-home

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