If you’re going to print something, print it beautifully. Every choice, from paper weight to finish shapes how a printed piece feels, engages, and communicates. Darcey Thompson, Director of Marketing and Creative at Southeastern Printing, shares insights on how selecting the right paperboard weight, folding and scoring techniques, and finishing options can transform a print piece into a powerful brand statement. Selecting the weight of paper for a print project isn’t just about function—it’s about creating a sensory experience that reinforces its message. It’s the heft of a direct mail piece that stops it from being discarded, the reassuring thickness of a brochure that conveys its importance, and the silky smoothness of a notecard that encourages recipients to hold onto it a little longer. Paper weight dictates the immediate sensory reaction, guiding both perception and behavior.

Net sales for the 17-week fourth quarter were $41.36 billion, an increase of 15.8 percent from $35.73 billion in the 16-week fourth quarter of fiscal 2016. Net sales for the 53-week fiscal year were $126.17 billion, an increase of 8.7 percent from $116.07 billion in the 52-week fiscal year of 2016. The Company today also reported net sales of $12.40 billion for the month of September, the five weeks ended October 1, 2017, an increase of 12.1 percent from $11.06 billion during the similar period last year. Click Read More below for additional detail.

The following are recommended send-by dates for expected delivery before Dec. 25. 2024 Holiday Mailing and Shipping Dates for Items Sent to Addresses in the Contiguous United States (Lower 48 States): USPS Ground Advantage service: Dec. 18; First-Class Mail service: Dec. 18; Priority Mail service: Dec. 19; Priority Mail Express service: Dec. 21. 2024 Holiday Mailing and Shipping Dates for Items Sent to Addresses in Alaska and Hawaii: USPS Ground Advantage service: Dec. 16; First-Class Mail service: Dec. 18; Priority Mail service: Dec. 19; Priority Mail Express service: Dec. 20