Trucking activity in the United States slipped in May as the freight market remained choppy. Specifically, truck freight tonnage decreased 0.1% after gaining 0.5% in April, according to the American Trucking Associations’ advanced seasonally adjusted For-Hire Truck Tonnage Index. “The seesaw freight demand pattern continued in April, making it difficult to discern any clear pattern in the market,” said ATA Chief Economist Bob Costello. “Excluding the services economy — the largest part of economic activity— the goods market is all over the map, thus impacting freight levels. Construction is soft, manufacturing is up and down, and consumers are cautious.” In May, the ATA advanced seasonally adjusted (SA) For-Hire Truck Tonnage Index equaled 113.8, down from 113.9 in April. The index, which is based on 2015 as 100, was down 1.3% from the same month last year, the first year-over-year decrease in 2025. Year-to-date, compared with the same period in 2024, tonnage was up 0.1%.

National Average Price for Regular Unleaded Current: $3.559; Month Ago: $3.657; Year Ago: $3.576. National Average Price for Diesel Current: $3.873; Month Ago: $4.008; Year Ago: $3.954.

Marketers’ disgust with online ad fraud has created an opening for our industry, but we’re not ready to take advantage of it. Our out-of-date, out-of-synch approaches to magazine advertising proposals are holding us back from taking advantage of this new opportunity. Judging from my interactions with advertising sales reps, they’re seeing fewer digital-only RFPs these days and more media-agnostic ones. Marketers who were in the “print is dead” camp now seem intrigued with the ability of print to engage their most valuable prospects. But simply buying ad pages in general-interest magazines is not their idea of effective targeting.