American Dollar to Canadian Dollar = 0.754769; American Dollar to Chinese Yuan = 0.151038; American Dollar to Euro = 1.165498; American Dollar to Japanese Yen = 0.009038; American Dollar to Mexican Peso = 0.050926.

The best approach to decarbonization provides the greatest environmental benefit at the lowest possible cost. Current regulations do neither while unleashing inflationary consequences that will be felt for decades to come. EV mandates for the trucking industry are an enormous mistake for many reasons validated by a new study from the American Transportation Research Institute. The report, Renewable Diesel – A Catalyst for Decarbonization, provides data using the U.S. Department of Energy's GREET model that proves renewable diesel (RD) has a much smaller carbon footprint over its lifecycle than do battery-electric trucks, and that widescale adoption of RD in trucking can be achieved at a fraction of the cost of electrification. To be clear: the trucking industry is not opposed to battery-electric vehicles (BEV). Some fleets are testing them, and the initial results are mixed at best. What's abundantly clear from early adopters of this technology is that the hurdles to widescale adoption are so massive and undeniable that target and timelines mandated by the U.S. Environmental Protection Agency (EPA) and the California Air Resources Board (CARB) can be described as nothing more than utterly disconnected from reality.

Marketers’ disgust with online ad fraud has created an opening for our industry, but we’re not ready to take advantage of it. Our out-of-date, out-of-synch approaches to magazine advertising proposals are holding us back from taking advantage of this new opportunity. Judging from my interactions with advertising sales reps, they’re seeing fewer digital-only RFPs these days and more media-agnostic ones. Marketers who were in the “print is dead” camp now seem intrigued with the ability of print to engage their most valuable prospects. But simply buying ad pages in general-interest magazines is not their idea of effective targeting.