Key Currency Exchange Rates for Friday, 08/25/17

The first ever coupon is believed to have been distributed in 1888 by Coca-Cola — a ticket for a “free cup of Coke” to help promote the drink. It's estimated that by 1913, one in nine Americans had redeemed at least one of the 8.5 million tickets distributed through mail, magazine inserts, sales representatives and company employees. Historically, coupons were viewed simply as a mass promotion vehicle to drive more sales of a particular product. In the digital age, customer information provides retailers the opportunity to join forces with suppliers to personalize and optimize coupon distribution in a way that serves a multitude of objectives. For example, personalized coupons can support introduction to categories and products, retention of customer revenue, cross-sell strategies, improvement of brand and private-label recognition, and more.

American Dollar to Canadian Dollar = 0.731928; American Dollar to Chinese Yuan = 0.138101; American Dollar to Euro = 1.074694; American Dollar to Japanese Yen = 0.006527; American Dollar to Mexican Peso = 0.059027.

Three years into a dramatic slump in oil prices, big oil companies seem to have adapted their businesses to a point where they can still generate cash and reduce debt levels even at current oil prices. European oil giants Royal Dutch Shell PLC, Total SA and Statoil ASA kicked off the sector's second quarter earnings Thursday season with a flurry of reports that highlighted growing cash flow and sustained profits. Though notably better than at the start of 2016 when the price of crude plummeted to $27 a barrel, oil is still more than 50% weaker than in 2014 when prices started to fall. The supply glut that sparked the crash has proved stubbornly persistent despite efforts by the Organization of the Petroleum Exporting Countries and other major producers to limit output, prompting several large banks to cut their oil price forecasts in recent months. Click Read More below for more of the story.