Eastman Kodak, the 133-year-old photography company, is warning investors thats it might not survive much longer. In its earnings report Monday, the company warned that it doesn’t have “committed financing or available liquidity” to pay its roughly $500 million in upcoming debt obligations. “These conditions raise substantial doubt about the company’s ability to continue as a going concern,” Kodak said in a filing. Kodak aims to conjure up cash by ceasing payments for its retirement pension plan. It also said that it doesn’t expect tariffs to have “material impacts” on its business because it manufactures its many of its products, including cameras, inks and film in the United States. Kodak had a century of success producing cameras and film. At one point in the 1970s, it was was responsible for 90% of film and 85% of camera sales in the United States, according to The Economist. Paul Simon’s hit song “Kodachrome” topped the charts in 1973.

Customer loyalty is much more nuanced than points-based rewards programs! Explore five research-backed strategies with real-world examples from brands like Patagonia, Lego, Native and more. You'll walk away with a score of new ideas that you should embrace to drive true loyalty and connection. Lauren Ackerman, VP Client Strategy at J.Schmid will share insights related to customer loyalty and translate them to marketing tactics that will: • Use emotion to move your audience • Build a strong community with social media and in-person events • Refine the customer journey around the points of the purchase – online and offline, from triggered emails to the box experience • Turn error into opportunity by above-and-beyond handling of returns and mistakes • Prove you “know” them with customer journey messaging, personalization, versioning in direct mail and beyond. Register at: https://www.ana.net/membersconference/show/id/MOC-OCT23E6

Federal lawmakers have made some advertiser-friendly revisions to a bipartisan privacy bill that would regulate the collection and use of consumers' data. Among other changes, the new draft of the bipartisan proposed American Privacy Rights Act, unveiled late Tuesday, appears to require businesses to allow consumers to opt out of online behavioral advertising -- meaning ads served based on cross-site and cross-app data. The House Energy and Commerce Subcommittee on Innovation, Data, and Commerce is scheduled to mark up the bill on Thursday. The new language relating to online behavioral advertising is less restrictive than language in the original version, which was introduced last month by Senator Maria Cantwell (D-Washington) and Representative Cathy McMorris Rodgers (R-Washington). That version, widely considered ambiguous, would have either required companies to obtain opt-in consent for online behavioral advertising, or banned such advertising altogether, depending on interpretation.