Inside New Balance’s Mission to Invest in Made-in-America Production

New Balance has no plans to stray from its decades-long commitment to American manufacturing.

The footwear firm has released its first Made in USA Economic and Social Footprint report focusing on 2023 and 2024 initiatives.

The company, who said it is the “only” major athletic footwear manufacturer to maintain U.S. production, disclosed that it invested $155 million in expanding its U.S. factory presence since 2021. Those investments have included the integration of advanced technologies while also preserving skilled craftsmanship that has defined its shoe-making heritage since 1938.

The company operate four factories in New England. Two are located in Maine, one in Skowhegan and the other in Norway, as well as two in Massachusetts, one in Lawrence and the other in Methuen. A fifth factory in Londonderry, N.H., is slated to open in early 2026.

The report noted that the shoe firm in 2024 contributed $3.1 billion to the U.S. economy, representing a 23 percent increase from $2.5 billion in 2023. The company said that $479 million of that impact came from its U.S. Made operations, underscoring the “vital role domestic manufacturing plays in its U.S. economic footprint.” Its operations employed more than 5,000 across the U.S., including 1,200 Made employees. The company also said that last year, each Made employee supported 2.5x additional U.S. jobs.

New Balance Details Made in USA Commitment

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