HEIDELBERG welcomes more than 200 international guests from the printing industry to SHIFT 2025
Enormous cost and competitive pressure, as well as the increasing difficulty of recruiting suitable personnel on the market, are driving the printing industry. An additional challenge is the fact that printing companies now have to generate a significant portion of their revenue, which they previously achieved with high-volume orders, through a large number of small orders. With conventional working methods, it is difficult to manage such an order structure economically. The solution is the consistent digitization and automation of as many processes as possible, as well as the increased use of robotics to reduce manual intervention to an absolute minimum. These topics were addressed at SHIFT 2025, a new two-day event format organized by Heidelberger Druckmaschinen AG (HEIDELBERG) featuring external speakers on the one hand and interactive practical workshops on the other. More than 200 guests from all over Europe and overseas attended the summit.
Special attention was paid to hybrid print production with Speedmaster technology on the one hand and digital printing with Jetfire 50 and Versafire systems on the other. The focus was on fully automated workflow control via the new Prinect Touch Free workflow. The AI-supported software guides an order independently and without human intervention through the entire manufacturing process, always taking into account the most cost-effective production route, available capacity, the current order backlog, and delivery dates. Prinect Touch Free is scheduled to be available from the end of 2025.