The Premier Direct-to-Consumer Marketing Agency Whether you’re launching a new brand, exploring direct mail for the first time as a digitally native company, or managing a complex marketing ecosystem as an established brand, we’re here to help. Unlike most data-driven direct marketing agencies, we’re fueled by bold ideas and strategic creativity. Reach out to Cohere One for a free consultation.

Bauer Media has today announced the expansion of Bauer Illuminate for the automotive market, allowing auto advertisers to accurately target audiences at different stages of their car buying journey, using unique and invaluable first-party data gathered from Bauer’s network of high quality, brand safe automotive digital platforms. This first-party information aids brands to send targeted messages to relevant automotive cohorts at key stages of the car buying journey, increasing efficiency and engagement. This includes audiences looking at general car buying advice at an early stage (‘Awareness’ phase), to those further down the funnel and looking at certain body style or fuel type (‘Engagement’ phase), to consumers who are in deep research stage and typically eight weeks away from purchase (‘Intent’ phase). Early trials have shown that when targeting users during the ‘Engagement’ stage using Illuminate, dwell time increased by 50% and the number of users that engage with car adverts by 13%. The introduction of the service follows the launch of Bauer Autoventure in 2020, which married Bauer’s Automotive titles such as Parkers, Car, Fleet News, Automotive Management, Classic Car and Practical Classics with its market-leading audio business, providing automotive brands creative advertising solutions. With the expansion of Bauer Illuminate, auto brands will now be able to benefit from both Bauer’s creativity and insight to create campaigns with impact – especially as the industry rapidly moves to a cookieless world.

In this episode, Cory Connors welcomes Kristen Clark to explore why paper, especially paperboard from Metsä Board, is a sustainable packaging material. Kristen shares her journey from consumer packaged goods marketing to her current role at Metsa Board, highlighting the company’s deep commitment to sustainability and innovation. The conversation covers forest management, circular manufacturing practices, and the role of paperboard in replacing plastic packaging. Key Topics Discussed: Kristen’s career path from CPG marketing to sustainable paperboard Overview of Metsä Group and its cooperative model with 90,000 Finnish forest owners How Metsä Board uses every part of the tree to minimize waste Bioenergy generation from bark and branches Reforestation practices: planting 4–7 trees for every one harvested Lightweight yet strong paperboard that reduces carbon footprint Circular side-stream applications, including animal bedding and soil improvement Metsä Board’s goal to be fossil-free by 2030 (currently 89% there) Water efficiency and process improvements Paperboard’s role as a plastic alternative and common missteps in adoption Metsä Board’s packaging design teams in Finland and the U.S. Extended Producer Responsibility (EPR) laws and their impact on paper recycling Virgin vs. recycled fiber: why both are needed for a healthy recycling loop