Hasbro, Mattel signal retail orders to bounce back for the holidays

The companies are expecting a strong finish to the year after delays in purchasing weighed on company revenues. Hasbro is also leveraging its U.S. operations and moving away from China.

  • Toy makers Hasbro and Mattel faced challenges from delays in retail orders during the third quarter, but are starting to see early signs of a bounceback for the holiday season.
  • Orders have “accelerated significantly” since the beginning of the month, Mattel CEO Ynon Kreiz said in an earnings call Oct. 21. Prior to that, delays in ordering patterns weighed on the company’s Q3 sales, which were $1.7 billion, down 6% from last year.
  • Meanwhile, Hasbro has seen sales momentum build over “probably the last seven to eight weeks,” CEO Chris Cocks said in a separate earnings call. Excluding growth from its Wizards of the Coast brand and digital gaming, Hasbro’s consumer products revenue declined 7% YoY and operating profit fell 32%.

Hasbro, Mattel signal retail orders to bounce back for the holidays | Manufacturing Dive

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