Amazon overtakes Best Buy in electronics spending share
Consumers are opting for an online giant over a brick-and-mortar staple when it comes to electronics spending.
Numerator’s latest Consumer Electronics Tracker reveals that Amazon has officially overtaken Best Buy in the electronics space, accounting for 30% of overall sales in select consumer electronics categories in the past year, compared to Best Buy’s 28%. Amazon’s share of electronics spending spiked in July 2025 to 43% as a result of its summer Prime Day event, according to the data.
Walmart held steady in third place when it came to electronics spending, ending September 2025 with 12.8% of consumer spending. Walmart was followed by Costco, Target and Sam’s Club, which each captured a single-digit share of electronics spending all year.