Gap Inc. hires Paramount exec for fashiontainment’ role in quest to boost relevance and revenue

In its quest to reclaim its cultural cachet, Gap Inc. has created the role of chief entertainment officer and tapped former Paramount executive Pam Kaufman to fill it.

The move comes at a good time for the apparel retailer, which is getting its groove back culturally, especially at its namesake brand, and in terms of product improvements, according to Jessica Ramírez, co-founder and managing director of The Consumer Collective.

“I’ve heard that from fashion people, which, you know, that’s a tough crowd,” she said by phone. “So hiring someone for fashion entertainment is the right move for Gap. 

Gap Inc. hires Paramount exec for ‘fashiontainment’ role in quest to boost relevance and revenue | Retail Dive

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