For the first time in years, Pacsun is opening more stores than closing stores

2025 marks a major milestone for the Y2K-favorite brand Pacsun: It’s the first time in 18 years that it’s increasing its store count, rather than decreasing it, the company told Modern Retail.

Pacsun, which is now at just over 300 stores, opened nine new stores this year in areas including New York City and Victor, New York, as part of a bigger bet on brick-and-mortar retail. The company is planning to open 20-30 new stores a year for the next few years, Joel Quill, vp of retail at Pacsun, told Modern Retail. Pacsun is eyeing new locations in malls, high-traffic streets and college towns — all places popular with its key demographic of 16- to 24-year-olds. 

Pacsun’s expansion plan comes as the company enjoys more sales from its store locations. Stores now account for a majority of Pacsun’s revenue — about one-third comes from digital — and are outpacing projections, said Richard Cox, Pacsun’s chief merchandising officer.

For the first time in years, Pacsun is opening more stores than closing stores – Modern Retail

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