Join Us For An ANA Exclusive Webinar Featuring J.Schmid's Lauren Ackerman & PMD Beauty's Alyssa Smith Friday, June 17, 2022 at 12:15pm Eastern. Learn how skincare brand PMD Beauty uses storytelling to forge an emotional connection with their mostly-millennial audience through direct mail, while integrating technology to lend impact to their unique selling proposition. We'll discuss the strategic and tactical decisions that drove creative strategy, merchandising strategy, and mail strategy, including what decisions were driven by data, and what decisions were made based on experience and instinct. And of course, how to keep those new customers coming back, with #brilliantconfidence! In this session, you'll learn: • Storytelling techniques • Data-driven decisions • Creative strategy • Engagement techniques • Encouraging repurchase after the sale. Register at: https://www.ana.net/membersconference/show/id/MOC-JUN22E5

When the color experts at Pantone announced Cloud Dancer as their 2026 Color of the Year, they predicted the shade would inspire a kind of cool calm. But the choice of Cloud Dancer, which Pantone described as a “billowy” white, has instead sparked heated controversy. People online have blasted the shade for being “bleak” and “boring” and possibly not a color at all. After hearing the description of the color read during TODAY’s Dec. 4 unveiling, Al Roker retorted “otherwise known as white.” The Pantone Color Institute has been choosing an annual color of the year since late 1999 when it deemed Cerulean Blue 2000’s Color of the Year, WWD reported. It called the soft blue shade the “Color of the Millennium” and said it inspired hope.

Postmaster General David Steiner identified three growth priorities for the agency after it posted weaker results for its package shipping products in Q1. The last-mile bid portal is just one step the Postal Service is taking under Steiner to improve its ailing financial performance. The postmaster general flagged three areas he sees as growth priorities for the agency: Finding and enhancing strategic partnerships that expand reach, volume and relevance. Bolstering flagship products that improve service and reliability with “improvements that customers can really feel.” Leveraging first-mile assets and capabilities such as volume collection and returns to “capture value earlier in the pipeline.”