Google added encryption to a core advertising product intended to secure an advertiser's customer information during a time when more data is being used to serve personalized ads. The technology, turned on by default, also ensures transparency into a product’s code and the ability to receive proof -- known as “attestation” -- that data is processed as intended. It is the first time the technology -- which Google calls confidential computing -- has been used in Google's advertising products, but the company plans to bring it to more products over time.

Jimmy Zollo, the co-founder of Joe & Bella, thought India could be a viable alternative for the online retailer’s China-made socks. The company explored moving production there, drawn by lower costs and a perception that the country was politically “safe” from steep taxes enacted by the Trump administration. “Pricing seemed great,” Zollo said. “We actually were probably, in the next few weeks, planning on getting a few prototypes made to see if the quality hit our standard levels.” Then came the tariff news. With little warning, the Trump administration doubled duties on Indian imports to 50%, up from 25%, as part of a push to curtail the country’s purchase of Russian oil. The new rate is scheduled to go into effect on Aug. 27. The higher rate, combined with manufacturing timelines in India that were five times longer than those offered by Joe & Bella’s existing partners in China, quickly erased any potential savings.  The company scrapped its India tests. Although Joe & Bella previously manufactured some goods in Vietnam, the company has now consolidated all manufacturing back to China — for simplicity’s sake, according to Zollo. “Anyone could get hit at any time for any reason,” he said. “Sometimes the safest move is just to stay put.”

ix years ago, independent technology analyst Ben Thompson, who authors the Stratechery newsletter, wrote, “Everyone in commerce is, whether they realize it or not, in the Anti-Amazon Alliance.” At the time, he was describing how retailers and tech companies were increasingly banding together to give merchants and shoppers ways to sell and buy online without relying entirely on Amazon. Today, it also captures Walmart’s latest push into artificial intelligence, as the retailer leans into partnerships, while its biggest rival, Amazon, takes a more closed approach. On Sunday, Walmart and Google announced a partnership that brings the retailer’s shopping experience inside Google’s AI assistant, Gemini. Customers will be able to search for products, assemble a basket and check out directly within the chat interface using Google Pay. The partnership, unveiled during a keynote speech at the National Retail Federation’s Big Show industry conference in New York at the Javits Center, will utilize Walmart’s and Sam’s Club’s product selections, pricing and delivery capabilities. The companies said the experience will initially roll out in the U.S., though a launch date was not shared, and then expand internationally.