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Design Packaging for Easier Recovery & Recycling

You can design packaging for recovery and recycling, but you still must address consumer education and infrastructure improvements.

Designing packaging for recovery and recycling remains a critical challenge in the packaging industry. In a thought-provoking discussion, Matthew Rogerson, principal consultant at The Pack Scout, highlights the misalignment between packaging design and recycling infrastructure.

Rogerson explains that while many packages are designed with recyclability in mind, the lack of proper infrastructure and consumer education often prevents them from being recovered effectively.

Rogerson references a report by The Recycling Partnership, which revealed that only 22% of recyclable materials in the United States actually make it to recycling facilities.

Design Packaging for Easier Recovery & Recycling

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