Printing and packaging companies have long considered themselves manufacturers — and they are. But as customer data increasingly lives in a digital environment rather than in physical files, brands are expecting their print service providers (PSPs) to keep their data secure.

Artificial intelligence has only intensified that expectation, says Amy Servi-Bonner, vice president, consulting, Applied AI & Printing Technology for PRINTNG AI.

“AI automation, portals, [and] integration have now moved customer data farther than ever before — and often before anyone stops to ask where the data lives, who touches it, or how it’s protected,” Servi-Bonner says. “Here’s the uncomfortable truth: Your customers already assume that you have answers to these questions, even if your organization really hasn’t caught up yet. And that’s why AI and cybersecurity are no longer IT conversations. They’re trust conversations, sales conversations, and revenue conversations.”

Why Cybersecurity Is a Sales Requirement for Print and Packaging – Printing Impressions