The Business Roundtable is warning that withdrawing from the U.S.-Mexico-Canada Agreement (USMCA) could disrupt deeply integrated North American supply chains and put millions of U.S. jobs at risk, even as the Trump administration signals growing dissatisfaction with the trade pact it once championed. New analysis released by the CEO-led business group shows that U.S. trade with Canada and Mexico supported 1.2 million Texas jobs in 2023, with Texas exporting $168 billion in goods and services to its North American neighbors in 2024.  Since 2015, Texas goods exports to Canada and Mexico have risen 35%, while services exports climbed 38%, according to the data.  “Extending USMCA in a timely manner is critical to the vitality of U.S. businesses. Business Roundtable is an association of more than 200 chief executive officers (CEOs) of America’s leading companies, representing every sector of the U.S. economy, according to its website.

The costs of digital advertising are skyrocketing. By some metrics, prices on major platforms such as Meta, Google, and TikTok grew by anywhere from 61–184% year-over-year in 2021. At the same time, returns are plummeting; recent changes in privacy policies, such as those by Apple, have made it more difficult to target ads to consumers, who are increasingly likely to tune out the advertising that they see anyways. All of these trends are making digital advertising increasingly unprofitable and ineffective, forcing companies to rethink their marketing strategy and spending. Increasingly, companies that are rethinking their strategies are turning to an analog method: physical paper catalogs. And it’s not just traditional retailers that are increasing their catalog investments either. Even online disrupters such as Amazon, Bonobos, and Wayfair have entered the catalog game. But does this mean that every retailer should consider a direct mail strategy? If not, when does it work best?

Catalogs aren’t what they used to be – they’re better than ever (or at least the great ones are). Gone are the days of bloated spreads crammed with product after product, trying to fit an entire inventory between the front and back covers. Space has opened up, boundaries are being pushed, and perhaps most importantly - stories are being told. The changes have been driven by one key factor: consumer expectation. Between overflowing inboxes, targeted algorithms, and a mailbox full of ads that no one quite remembers signing up for a successful catalog today has to disrupt, delight, and drive. Stand out in the mail, tell an interesting story that’s beautifully arranged, and drive consumers to make online purchases. At the core of every campaign and behind every functionally aesthetic layout, is one essential ingredient – copywriting. learn more at: https://www.jschmid.com/blog/disruptive-catalogs-part-3/