CBS News featured Onward Reserve, a valued Lett Direct client and The Dingley Press, a trusted partner in a segment that aired nationally this week. This informative story confirms the importance of catalogs as a major driver of traffic to the web. It’s very well done and we want to share this segment with you in case you missed it.
https://www.cbsnews.com/videos/printing-catalogs-is-a-booming-business-in-this-state/?utm_source=Lett+Direct+Subscribers+-+Updated&utm_campaign=97d482fee6-2017_09_20&utm_medium=email&utm_term=0_3f5db68a9d-97d482fee6-465671601&mc_cid=97d482fee6&mc_eid=6c15c235f5
Related Posts
Canon Production Printing and Canon Inc. today announce the acquisition of UK-based packaging converting equipment manufacturer Edale, with the aim of strengthening Canon’s label and packaging business, and creating opportunities for future developments. Through this acquisition, Canon is intensifying its long-term strategy to provide turn-key solutions for the label and packaging sectors. The move will enable Canon Production Printing to further develop its LabelStream 4000 product line, as well as provide expertise and technology for future products. Based in Hampshire, UK, Edale engineers and manufactures world-class printing and converting solutions for the label and packaging industry, including digital and hybrid presses, carton and label production lines, flatbed die-cutters, and finishing and converting equipment. The company has a long history in the flexo label industry and a strong reputation for its web transport and converting solutions for digital label production.
PRINTING United Expo, produced annually by PRINTING United Alliance and taking place October 18-20 at the Georgia World Congress Center in Atlanta; proudly welcomes leading mailing, shipping, and fulfillment companies from across the globe. New this year at the event is a dedicated Mailing, Shipping, and Fulfillment HUB anchored with activities lined up across all three days of the event. Attendees will have the unique opportunity to view global product launches and never-before-seen technology at this year’s show, as well as take part in specially focused meetings and education. Registration for PRINTING United Expo 2023 is available online at www.printingunited.com/register. More than 750 exhibitors have signed on for the 2023 event, nearly selling out the show floor, and continuing to grow. Industry media and association partners in the space like Mailing Systems Technology magazine, In-Plant Printing and Mailing Association (IPMA), Mailing and Fulfillment Services Association (MFSA), National Association of Presort Mailers (NAPM), United States Postal Service (USPS), Xplor, and more; have partnered with this year’s event, making it a collaborative engagement and draw for all mailing professionals.
For those in the magazine and catalog printing and publishing segments, the past year has been nothing short of dynamic. Although there has been considerable consolidation and downsizing, these trends have opened up doors to other possibilities that are being embraced by printers and publishers alike: niche publications are on the rise and catalogs have evolved to tell their own story. Traditionally, magazines were driven by mass-market titles that could appeal to a wide audience, David Pilcher, VP of sales and marketing at Freeport, Ohio-based Freeport Press, explains. The industry has recently seen a shift in the types of titles that are seeing the biggest growth, he says, and its niche titles that are leading the march into 2018. “This year, we’re seeing publishers offloading many of these big titles,” he says. “Some are calling it chaos. We don’t see it that way. We see a definite trend toward niche titles, with viable business models that take advantage of a more selective consumer base.” Click Read More below for additional information.